Samsung Electronics held the ‘Samsung Galaxy Unpacked Part 2’ event online on the 20th and unveiled the ‘Galaxy Z Flip 3 Bespoke Edition’ that allows you to express your personality through mobile devices.
The ‘Galaxy Z Flip 3 Bespoke Edition’ is an expanded application of the ‘Bespoke’ concept that Samsung Electronics first introduced to premium home appliances and is receiving great response in the global market to smartphones.
In particular, by applying it to the ‘Galaxy Z Flip 3’, which was released along with the ‘Galaxy Z Fold 3’ in August and is leading the popularization of foldable phones, it has broadened the range of choices for consumers who want to actively express their individuality. . Seung-eun Choi, Executive Vice President, Marketing Team, Wireless Business Division, Samsung Electronics said, “Today’s customers have diverse tastes, and they need products that satisfy these diverse customer needs.” We will provide new experiences for our customers to express themselves through the technologies they use every day.”
□ 49 color options… Experience at ‘Bespoke Studio’
After the launch of ‘Galaxy Z Fold 3 Flip 3’, Samsung Electronics tested thousands of color options through color trend research and analysis of changes in customer tastes and needs. It debuted in Unpacked.
The options provided this time are two frame colors such as black and silver, and five different frame colors such as blue, yellow, pink, white and black. The color of the back. Combining these gives a total of 49 combinations.
※ 2 types of colors (frame) x 5 types of colors (front) x 5 types of colors (rear) = 50 types of combinations
Customers can choose the frame and front/rear color from ‘Bespoke Studio’ on Samsung Electronics’ website, configure a color combination that suits their taste, and order it.
In particular, in ‘Bespoke Studio’, customers who have selected a product color can compare and experience it through ‘360-degree preview’, as well as download the product image they designed and share it on social media.
In addition, taking into account changes in customers’ tastes, we provide a ‘Bespoke Upgrade Care’ service that allows you to continuously change the color of the front and rear panels of the product at a minimum cost.
□ Sales from the 21st in 7 countries including Korea
The ‘Galaxy Z Flip 3 Bespoke Edition’ is scheduled to be released in the US, UK, Germany, France, Canada, and Australia, and will be sold in Korea from 9:00 am on October 21st through Samsung Electronics’ official website. The price is 1309,000 won, and the ‘Bespoke Upgrade Care’ service is 99,000 won when replacing the front and rear panels at the same time.
※ Domestic consumers can also purchase the ‘Galaxy Z Flip 3 Bespoke Edition’ through the live commerce broadcast on the Samsung Electronics website at 7 pm on October 26th.
Samsung Electronics will provide all customers who purchase the ‘Galaxy Z Flip 3 Bespoke Edition’ with a one-year damage guarantee for ‘Samsung Care Plus’, a total care service for mobile devices. You can receive two foldable phone damage guarantees, an immediate discount on repair costs, and three visit repairs.
In addition, the ‘Used Phone Additional Compensation Program’, which provides additional compensation from the used market price when returning the old phone after purchasing the ‘Galaxy Z Flip 3 Bespoke Edition’, and various content benefits are also provided.
The ‘Galaxy Z Flip 3 Bespoke Edition’ can be experienced from the 21st at Samsung Delight Shop, Samsung Digital Plaza Gangnam Main Store, Samsung Daechi Main Store, and Hongdae Main Store, and more details can be found on the Samsung Electronics website.
※ Product detailed specification
※ Specifications regarding the function, performance, design, price, and components of this product are subject to change during mass production and release.
▲ Product image of ‘Galaxy Z Flip 3 Bespoke Edition’
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