Samsung Electronics unveils ‘Galaxy S23 Ultra’, a monster phone with 200 million pixels
Apple iPhone 14 series, this year’s box office break production difficulties
[데일리한국 김언한 기자] Attention is focused on whether Samsung Electronics’ new Galaxy S series can gain an edge in competition with the iPhone.
According to the industry on the 22nd, Samsung Electronics will hold ‘Galaxy Unpack 2023’ in San Francisco, USA on the 1st of next month, local time. The Galaxy S23 flagship phone series will be released through an offline event held in 3 years from 2020.
Given the pre-registration period, the official release date is expected to be around mid-February. If you are comprehensive from the information that has come out so far, the top of the line product ‘Galaxy S23 Ultra’ will have a camera for the first time in a galaxy phone. Last year’s Galaxy S22 Ultra’s 1800 million pixels The number of fire is increasing greatly.
All Qualcomm Snapdragons are used for the application processor (AP) which plays the role of the brain in smartphones. In addition, 8/12 gigabyte (GB) RAM and 128/256/512 GB/1 terabyte (TB) internal memory will be applied to this series.
Samsung Electronics is expected to reduce the price increase for this new product in Korea and the United States. This is to maximize product sales by reducing the price burden on consumers in large countries. In other countries, there is a high possibility that shipments will change significantly due to the influence of inflation.
It is analyzed that the Galaxy S23 Series is in a relatively advantageous environment in the competition with Apple Iphone. The iPhone 14 series has suffered from production disruptions since October last year. There are comments that the sales volume in the first quarter of this year will be lower than expected due to the loss of the golden time that determines the success of the box office.
The point to watch is whether Samsung Electronics’ new product can make up for the sluggishness of the previous product. The Galaxy S22 Series that came out last year has dropped by about 10% compared to the previous year. Samsung Electronics is known to have captured more than 3000 million units of galaxy s23 production this year.
However, there are also negative forecasts that this new product will not be able to avoid the impact of the global slump in the smartphone market. In the industry, there are widespread concerns that the smartphone market will not be good in the first half of this year. Samsung Electronics has set a goal of shipping around 270 million smartphones this year.
An industry insider said, “The global economic slowdown is expected to adversely affect the smartphone market at least until the first half of this year.” Considering this, it is not easy to expect an increase in the sales of the Samsung Galaxy S23 series.
