Highlight:
- Preparing music video channel
- Santosh Sivan and Joy Movie Productions
Renowned cinematographer and director Santosh Sivan and Joy Movie Productions have launched an online channel for music videos of all genres including pop, classic and folk. Santosh Sivan and Joy Movie Productions at a press conference held at Ernakulam Press Club said that Joy Music Videos under Joy Movie aims to produce world-class music videos with the help of state – of – the – art production and post – production systems, as well as the best artists and technicians from various fields. Ajit Joy also said in the East.
The first production of the project will be a pan Indian music video shot in various locations across the country. Santosh Sivan said that this video, which brings together Bollywood models, high-tech technicians and singers, will present an expression of sublime love. This is the first time that a genius like Santosh Sivan is going to make music videos.
After the first video, a music video of six folk songs will be prepared by the famous folk band Malappuram Kanal from Thiruvalli. Kanal is led by Atul Narukara, a singer who is doing research on the diversity of folk songs at Calicut University. The channel aims to present at least two world-class music videos every month
Joy Movie Productions CMD Dr. Ajit Joy said on the east side.
Kerala’s musical genres like Sopana Sangeetham, Vadakkan Pattu, Panan Pattu, Vanchipattu and other forgotten classical and folk music genres will be revived through the best music videos. The channel also plans to provide opportunities for emerging young artists such as singers, musicians, lyricists and technicians. Alexa Mini Elf Camera is the first of its kind in Kerala for company-produced music videos and movies.
Already bought on its own.
An investment of `3.5 crore has been made for this, including all the necessary lenses and Black Magic Da Vinci Resolve 17. Santosh Sivan added that the presence of Ari Alexa, who is amazing in the movie camera scene, will ensure the beauty of the music videos of Joy Music Videos.
This is the first time that world class music videos will be produced in Malayalam. Lyricist BK Harinarayanan said that he was in a hurry to write songs that would give him a new experience through the visualization of Santosh Sivan.
Dancer, guru and choreographer N. Krishnan says that he is also preparing to choreograph music videos. Srikanth said. Joy Movie Productions plans to set up a state-of-the-art virtual reality studio with a phased investment of Rs 25-35 crore. Ajith revealed.
He is a nuclear medicine physician and director of the DDRC SRL, founded in 1983 by his father, the late Joy Joseph. Ajith Joy is the Chief Promoter of Joy Movie Productions.
He is also the co-founder of more than 35 initiatives, including the first Medical Cyclotron in Kerala, a network of advanced nuclear medicine centers, Aramis Imaging, a medical automated imaging company using AI technology, and various companies operating in the real estate sector in the UAE. Ajith Joy.
Preparations for the shooting are in progress. Executive Producer – Pradeep Menon, News Promotion – AS Dinesh.
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