Expansion of Sena Development to Target Young Generation Customers
The Director of Sena Development Public Company Limited and Managing Director of Sena Idea Co, Ltd, Miss Umaporn Thanyalakpark, announced the company’s focus on expanding its customer base to target the Young Generation or Gen Z. With the vision of being a Dependable Lifetime Essential Partner for customers of all ages, Sena recognizes the potential of the new generation as a large segment with significant work potential.
The current generation of young people, especially those who have just started working, have their own source of income and a desire to buy their own homes. Sena has responded to this demand by developing products under the brand “Flexi” (Flexi) which are designed to meet the unique lifestyle and needs of the Young Generation customers.
Flexi: Meeting the Needs of the Young Generation
The “Flexi” brand focuses on providing products that are flexible and adjustable according to different and varied ways of living. Sena aims to offer a vibrant and easily accessible living experience at an affordable price, highlighting the concept of “Flexible Living, More Possibilities.” Through this brand, Sena aims to meet the needs of the new generations with their unique lifestyles.
Promoting Low-Carbon Lifestyle through Smart City Development
Sena also introduces the LOW-CARBON condo concept, reflecting the company’s commitment to environmental care. By incorporating the Smart City concept, Sena aims to provide residents with a good quality of life while reducing carbon emissions and promoting conservation. The development focuses on technologies that meet the needs of living, including Smart Energy, Smart Mobility, Smart Living, Smart Environment, Smart People, Smart Economy, and Smart Governance.
Designing “Flexi” for Generation Z
The product development team, led by Ms. Woracha Phuthong, has designed the “Flexi” brand to resonate with the new generation, especially Generation Z, who grew up with technology and value modernity and individuality. The design considers the diverse lifestyle and living behavior of today’s age, ensuring adaptive functions and maximizing space utilization in both individual rooms and common areas.
Key Features of “Flexi”
- Flexible Function: The rooms and common areas are adaptable to meet various needs, allowing residents to enjoy both work and leisure activities.
- Flexible Facilities: The centrally located, beautifully designed facilities cater to different lifestyles and needs, including co-living spaces, collaborative spaces, meeting rooms, fitness centers, and lounges.
- Flexible Living: Each Flexi unit is fully furnished, reducing financial burdens for residents. The affordable pricing allows for comfortable living without compromising on quality.
- Flexible Sustainability: Sena promotes sustainable living through smart technology innovations, such as using clean energy in common areas and providing Smart Mobility options. These initiatives aim to reduce common costs for residents and contribute to a greener environment.
“Flexi” Projects by Sena Hankyu Hanshin
The “Flexi” brand is a joint venture project between Sena and Hankyu Hanshin. Currently, there have been five projects launched with a total value of 5,727 million baht. These projects include Flexi Sathorn – Charoen Nakhon (Phase 1 and Phase 2), Flexi Tao Poon – Interchange, Flexi Rattanathibet, and Flexi Suksawat. The latest addition is Flexi Mega Space Bangna, a modern Japanese-style condo worth 2,200 million baht.
The Flexi Mega Space Bangna project spans an area of 3-1-72.80 rai and features a 32-storey high-rise condominium with 807 residential units. The rooms are available in various types and fully furnished, with prices starting at just 1.89 million baht*. This project is strategically located in the Bangna-Trad area, which is known for its continued condominium development and proximity to important government and private projects.
The Bangna-Trad Road is a crucial thoroughfare connecting Sukhumvit Road and Srinakarin Road, providing easy access to the city and transportation options such as the Chalerm Maha Nakhon Expressway, the Green Line, and the Yellow Line (Sri Iam MRT Station). Additionally, the area surrounding Bangna is home to several international schools, further enhancing its appeal.
Looking ahead, Sena Hankyu Hanshin has plans for four new projects worth 6,848 million baht. These include Samrong Flexi Interchange, Ramkhamhaeng Flexi Station 189, Flexi River View (Charoennakorn), and the upcoming Flexi Mega Space Bangna.
Miss Umaporn Thanyalakpark Director of Sena Development Public Company Limited and Managing Director of Sena Idea Co, Ltd said that from the vision of being a Dependable Lifetime Essential Partner that can reach customers of all ages. Sena has expanded its products and customer base to Young Generation or Gen Z more.
Because the new generation of customers is a large segment and has work potential. with the current generation of young people Or people who start working (First Jobber) have a way to earn their own income from a variety of occupations. Where such customers already want to buy their own homes. Look for things that meet your own needs.
So Sena has developed products to meet the lifestyle and needs of Young Generation customers by designing products under the brand “Flexi” (Flexi) with a flexible concept. it can be adjusted according to different and varied ways of living Ready to present life in bright colours. Focusing on the image that is easily accessible to the Young Generation at a tangible price, highlighting the concept of “Flexible Living, More Possibilities” to meet the needs of new generations with unique lifestyles
Along with the addition of the LOW – CARBON condo concept as a starting point for everyone who lives here to live an eco-friendly life. It reflects environmental care through the concept of smart city development or Smart City in each of the 7 axes.
By focusing on technologies that meet the needs of living, including Smart Energy, Smart Mobility, Smart Living, Smart Environment, Smart People, Smart Economy, and Smart Governance, so that Sena residents can have a good quality of life and live life of carbon reduction and conservation, a simple everyday world
Ms Woracha Phuthong, product development team Discuss the development of the product brand “Flexi”, which expresses its outstanding identity through the insight of the new generation which is the main target group. Especially Gen Z customers who grew up with technology, modernity, being themselves. likes to do various things Can turn hobbies into a way of earning extra income
With a design that responds to the lifestyle of the new generation which is diverse and in line with living behavior in today’s age. considering the adaptive function Along with choosing materials and furniture to maximize the use of the space in your own room and the common area in order to truly meet the needs of today’s condominium living, which includes
1.FLEXIBLE FUNCTION Functions in rooms and common areas that are ‘Adaptable’ to meet all needs Work and life #enjoy life to the fullest We both love working and having fun partying with friends on after work
2.FLEXIBLE FACILITIES in the center, beautiful design With a variety of facilities that meet every lifestyle, every need, including Co-living, Collaborative Space, Meeting Room, Fitness, Lounge for relaxing or partying with friends, by make any corner worth showing off socially.
3. FLEXIBLE LIVING Unlock living with a fully furnished room Each unit of Flexi provides standard furniture designed to support all uses. Reducing the financial burden for residents with good financial offers, making #Get to the end of the month comfortably without having to starve.
4. FLEXIBLE SUSTAINABILITY Giving Sena residents a good quality of life and living a life that reduces carbon and saves the world easily with Smart Tech innovations under the sustainable development of the Smart City concept, such as Solar Rooftop, using clean energy in the common area. To help reduce common costs for residents Smart Mobility such as V Move for seamless travel by Shuttle Bus to send residents to public transport points, BTS, MRT, as well as providing space for the Ev Charger Station in the car park for you #Go save the world easily. Just lived in Flexi
For the “Flexi” brand, it is a joint venture project between Sena Hankyu Hanshin. In the past, 5 projects were launched with a total value of 5,727 million baht, which include 1.Flexi Sathorn – Charoen Nakhon (Phase 1 ) 2.Flexi Sathorn – Charoen Nakhon (Phase 2) 3.Flexi Tao Poon – Interchange 4.Flexi Rattanathibet and 5.Flexi Suksawat
The latest project, Flexi Mega Space Bangna, is a modern Japanese-style condo worth 2,200 million baht, located on the project area of 3-1-72.80 rai, developed into a 32-storey high-rise condominium with 1 building, with a total of 807 residential units, special functions, high ceilings 2.9 m.* There are rooms to choose from: Studio, 1 Bedroom, 1 Bedroom Plus, 1 Exclusive Bedroom and 2 Bedroom, starting size 22.50 -50 m.sq. , fully furnished with furniture. At a starting price of just 1.89 million baht*
With the potential, the Bangna-Trad area is an area that has continued to develop condominiums. It is a location that meets the needs of people working in Bangna, Bangplee, Bangbo and Chonburi. There are private and government development projects in the area, which include Bangkok Mall Project, Mega City Bangna Project, The Forestia, Bangna- Suvarnabhumi electric train project, etc.
In addition, Bangna-Trad Road It is also a road that connects Sukhumvit Road and Srinakarin Road. Which can easily travel to the city, whether the Chalerm Maha Nakhon Expressway The Green Line and the Yellow Line (Sri Iam MRT Station) are now open for service today, adding more convenience to the this area.
Including the Bangna area, which is close to many international schools such as Bangkok Patana School international school Berkeley Thai-Singapore International School St International School Concordian International School Disyasarin International School or D-Prep, Thai-Chinese International School, St. Joseph Bangna, etc.
In addition, get ready to meet the new “Flexi” series by Sena Hankyu Hanshin, all 4 new projects worth 6,848 million baht, including Samrong Flexi Interchange, Ramkhamhaeng Flexi Station 189, and Flexi River View (Charoennakorn) and in latest Flexi Mega Space Bangna
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