Sena will adjust the price after the cost has risen 10%. PowerCash has penetrated into credit services.

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Mrs. Kesara Thanyalakpark Managing Director of Sena Development Public Company Limited said that from the government’s policy of opening up the country From May 1, the full range is expected to result in a gradual recovery in Thai tourism. This will pass on the Thai economy in 2022, better than the previous year. This will be clearly seen in the 3rd and 4th quarters. However, the concern is that over the next 2-3 months, the cost of living will increase from the level of product prices. Increased energy Likewise, the cost of the real estate sector has increased by an average of 10%.

“The situation of rising costs It is likely that operators may gradually increase housing prices. In the section of Sena There may be a 10% increase in the third quarter, depending on each project. which at present Sena has launched various campaigns to meet the needs of each customer group Including the development of housing that has installed solar panels on every roof continuously. to reduce the burden of expenses for the residents Which has been well received during the Covid-19 epidemic situation 2 years ago that workers had to adjust to a new way of living. By working at home WFH, electricity cost is an important factor that burdens the cost.”

In 2022, we are facing a crisis in rising global energy prices. affect the price of electricity The Energy Regulatory Commission (ERC) has passed a resolution to increase the Automatic Variable Electricity (FT) fee for the electricity bill in the May-August 2022 period, at 24.77 satang per unit. As a result, the electricity bill charged to the public increased to 4.00 baht per unit from 3.76 baht per unit, an increase of 5.82%, a record high. So the housing that is equipped with solar It will really help alleviate the burden of reducing the burden of electricity bills. Which depends on the amount of electricity used in the house. In 2022, the use of solar rooftops in every new project of Sena will be pushed as one of the marketing strategies of this year. especially in low-rise housing projects

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“We are opening the country and COVID-19. began to unravel Tourists, especially foreigners, are likely to gradually return. But we have to admit that going back to the same place as before COVID-19 Like Bangkok, there are 60 million foreigners coming to visit, being the 11th in the world. It will take time. Therefore, the Thai economy will gradually recover, but it is definitely better than during the non-tourism period. But while our economy is slowly returning, we are faced with a high cost of living. Business costs are more expensive, so in the next 2-3 months. We have to grit our teeth and be confident that the government should come up with more measures to take care of the people as a whole.”

for real estate business variables depending on economic conditions Because if the economy is good, people will have good purchasing power. Housing will have good sales as well. Compared to the hamburger crisis, although inflation was rising, the overall economy was good, leading to an increase in wages. But the Thai economy is now facing inflation and slowing from the impact of the Covid-19 epidemic. and the world economy as a result of the Russo-Ukraine War causing the income to go against the increased expenditures a lot

Affects the purchasing power of consumers, especially those working with a base salary. 20,000-30,000 baht per month if buying a home must be far from the city When it comes to travel expenses, it’s probably not worth it. As a result, such groups of people slow down or do not think about buying housing. which affects the overall picture of Thai real estate

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In addition, the cost of real estate operators The overall increase of 10% came from both the price of construction steel that increased from 22 baht per kilogram to 28 baht, including concrete and other products. that aggravates the real estate sector Previously affected by COVID-19 that has caused labor costs to rise before

As a result, entrepreneurs may have to gradually raise housing prices. Like Sena, the selling price may be adjusted 0-10% depending on the project and location. Currently, there are a total of 90 projects that are being sold, valued at 52,617 million baht. In 2022, there are 49 new projects, valued at 27,480 million baht, comprising 21 high-rise projects and 28 low-rise projects. Merger of J.S.P Property Public Company Limited or JSP in the past

while condominium projects that cost less than a million baht Most of them are under the Sena Kitt brand, which has been well received by the target group. due to few competitors in the market and have a clear target audience especially company employees At present, Sena has about 10 projects scattered in the Bangkok metropolitan area and nearby industrial estates such as Bang Chan, Lat Krabang, Bang Kradi and Navanakorn, etc.

“Overview of real estate the market is still good enough But it depends on who will adjust to control construction costs and adjust to their own business as much as possible. If anyone can manage this part a lot, it will have an advantage. And besides the high cost, what needs to be monitored is the potential interest rate trend to increase further. which is now releasing housing loans of various financial institutions It is already very strict as can be seen from customers being rejected for more than 40-50% of the loan from 100% of the number of loan applicants because of increased household debt. Therefore, Sena has established Power Cash Company, a personal loan service business to buy houses and condominiums To make it easier for all customers to have a place to live,” said Mrs. Kesara.

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