Instead of a movie theater, set up a ‘home theater’ at home… Beam projectors, etc.
The effect of the spread of OTT such as Netflix on Corona
(Seoul = Yonhap News) Reporter Lee Young-seop = Graduate student Jin-ah Bang (27) used to relieve her research stress by watching a musical movie at the cinema.
However, after the outbreak of the novel coronavirus (COVID-19), he was reluctant to visit movie theaters due to concerns about infection.
As the spread of COVID-19 showed no signs of easing, he recently bought a beam projector and speakers and set up a small movie theater at home.
Bang said, “It’s best to watch a movie while eating popcorn, but now I can’t eat it in a movie theater.
As more and more people avoid movie theaters due to concerns about COVID-19 infection, sales of so-called ‘home cinema’ products have increased significantly.
According to the retail industry on the 11th, Lotte Hi-Mart’s sales of beam projectors in the first half of this year increased by 80% compared to the same period last year.
Sales of large-sized TVs with 75-inch or larger and sound bars also jumped 85% and 150%, respectively.
E-Mart also saw sales of large TVs and sound bars increased by 21.2% and 20.2%, respectively, from January to July of this year.
In the online shopping mall Gmarket, TV, beam projector, and sound bar sales also increased by 27%, 19%, and 12%, respectively.
It is believed that the popularity of home cinema supplies was largely attributed to the spread of online video services (OTT) such as Netflix, as well as concerns about the spread of COVID-19.
The demand for decorating your home like a movie theater has increased as you can choose any movie you want at any time with just the screen.
The fact that eating and drinking other than non-alcoholic beverages is prohibited in movie theaters in accordance with the government quarantine guidelines is also analyzed as a factor that diverts consumers’ attention to home cinemas.
An official from a movie theater industry said, “Especially among young customers, there are cases where they do not want to go to a movie theater only when they cannot eat popcorn.” said
younglee@yna.co.kr
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