Shin Ji-ye, president of the Korean Women’s Politics Network, joined the New Era Preparation Committee, an organization directly under the presidential candidate Yoon Seok-yeol, as senior vice-chairman. When former CEO Shin Ji-ye, known as a ‘feminist politician’, added power to the power of the people, who seemed to be in the opposite position, the media, looking at the union of the two forces, also sent a lot of concern. However, there are differences in the perspective and focus of each media company. Some media pointed out cynicism against women’s politics and consumption of image of recruits, while others emphasized expansion as an election strategy for the people’s power.
Hankyoreh, critique on the first page, TV Chosun unpublished
The Citizens’ Coalition for Democratic Press looked at the general news on December 20, when it was announced that former CEO Shin Ji-ye had joined the New Era Preparation Committee, and on December 21, the next day, 6 newspapers and 2 economic daily newspapers. I saw it. The Kyunghyang Shinmun and the Hankyoreh, which criticized Shin’s joining the people’s power, reported the most. In particular, the Hankyoreh is <윤석열 캠프로 간 ‘페미’ 정치인의 자기부정>and criticized former CEO Shin for his choice.
Among the monitors, TV Chosun was the only one who did not mention Shin’s joining the Yun Seok-yeol camp, and Channel A also <여랑야랑-우왕좌왕하는 국민의힘?>In (December 20, reporter Kim Min-ji), Lee Jun-seok, representative of People’s Power, and Cho Su-jin, the Supreme Councilor of the People’s Power, reported the conflict, and briefly said that the recruitment of former representative Shin also caused conflict within the People’s Power party.
Jo Jung-dong and SBS focus on ‘support base and extension’
The Chosun Ilbo, JoongAng Ilbo, Dong-A Ilbo, and SBS reported the strategy explained by Yun Seok-yeol of the camp for Shin’s joining, and focused on the internal conflict of the people’s power. Chosun Ilbo <신지예 파격 영입… 윤 “생각이 다른 사람도 있어야”>In (December 21, reporter Kim Seung-jae and Kim Seung-hyun), “Candidate Yoon, who appointed Mr. Shin as the senior vice chairman of the preparation committee for a new era, is planning to expand beyond the middle ground and into progressives. We need to expand our philosophy and camp a little more,” said candidate Yoon Seok-yeol. He added, “There was also a disagreement within the people’s power over Shin’s joining that he might lose his existing supporters,” he added.
JoongAng Ilbo <신지예 “박원순 사태 보며, 이들이 또 정권 잡는 게 두려웠다”>(December 21, Correspondent Choi Min-ji), Dong-A Ilbo <윤, 90년생 페미니스트 신지예 깜짝 영입… “철학-진영 확장해야”>(December 21st reporter Kang Kyung-seok), SBS <“청년 여성층 표심 공략”… 당 안팎 ‘시끌’>(December 20, Reporter Park Won-kyung) Also, while mentioning the opposition within the party, it also reported that it was ‘to capture the votes of 2030 women, who are vulnerable supporters’, conveying the remarks of candidate Yoon Seok-yeol that ‘we need to broaden our support base and expand our reach’.
Direct interview with JTBC and JoongAng Ilbo
On the day Shin joined the New Era Preparation Committee, JTBC conducted an interview in person. JTBC <‘녹색당서 국힘으로’ 윤석열 택한 이유는-신지예>(December 20, reporter Park Jin-gyu) asked Shin’s move, “It seems that there are many views that take it as a shock”, “Why is Yoon Seok-yeol, the people’s power candidate?” and “Can you make your own voice?” . Former CEO Shin said, “I thought that both candidates were not suitable for me, but after seeing Candidate Seok-Yeol Yoon in person and hearing his vision for society and his goals, I can support him and win.” He replied, “CEO Jun-seok Lee is a person who has a lot of distribution,” and said that anyone can join if the goal of regime change is the same.
JoongAng Ilbo <신지예 “박원순 사태 보며, 이들이 또 정권 잡는 게 두려웠다”>(December 21, Correspondent Choi Min-ji) carried out an interview with former CEO Shin and asked why he joined, evaluation of candidate Yoon Seok-yeol from a feminist point of view, relationship with CEO Lee Jun-seok, and whether past promises were withdrawn. Former CEO Shin said, “There is a point where we need to reconsider the policy, such as strengthening the punishment for accusations.” While pointing out that candidate Yoon Seok-yeol had introduced ‘strengthening the accusation of sexual crimes’ as a promise for gender equality, he expressed his will to change the regime and “risked his political life.” answered.
Both interviews were somewhat different from the articles that emphasized only capturing female votes and expanding their reach, but they did not include concerns about Shin’s choice that would provoke political cynicism or just consume his image. There was also no analysis of the political impact of his choices.
Hankyoreh fears reinforced cynicism and backlash in women’s politics
Hankyoreh on page 1 <윤석열 캠프로 간 ‘페미’ 정치인의 자기부정>(Reporters Choi Yoon-ah and Park Go-eun on December 21), criticized former CEO Shin for joining the people’s power. The Hankyoreh said, “The voices of anger and criticism from women and their supporters are growing.” In the 2018 local elections, the slogan ‘Feminist Seoul mayor’ was brought to the fore, receiving more than 80,000 votes and securing representation as a young feminist politician. It was reported that “there are criticisms that it lacks justification” for this choice. Then on the 4th <국민의힘 일각에선 “페미 소멸 머잖았다”>(December 21), conveying criticisms such as Sohn Hee-jung, academic research professor at Kyunghee University’s Institute of Comparative Culture, and Kang Min-jin, president of the Youth Justice Party, and said, “The women’s world is intensifying cynicism or ‘backlash’ against women’s politics with the joining of the people’s power by the former president Shin. We are concerned about the situation,” he added.

The Hankyoreh <반페미당 변화? 2030 여성 공략?… 결합 효과는 미지수>(December 21st reporter Lim Jae-woo and Choi Ha-yan) also said, “People’s Power Candidate Yoon Seok-yeol and the election committee are expecting to increase the support of women in their 20s and 30s, who are vulnerable, by recruiting Shin Vice-Chairman.” There are many people who question whether the power of the people who have used ‘feminist sentiment’ as a political driving force can achieve a chemical union with Vice-Chairman Shin, who has criticized it.” There are also concerns that it will only consume images,” he said.
Kyunghyang Shinmun, MBC pointed out ‘a heterogeneous and difficult to understand choice’
Kyunghyang Newspaper <신지예와 윤석열, 그 ‘환상의 콜라보’>(December 21st, editor Kim Min-ah) pointed out that “the combination of Shin Ji-ye and the people’s power is heterogeneous.” “The symbolic capital of women, youth, and feminist politicians is not an achievement that we have built alone,” he said. “It was achieved with supporters for a long time.” , pointed out that Shin’s choice to believe in Yun Seok-yeol’s unconfirmed promise was insufficiently grounded.
MBC <윤, 페미니스트 신지예 영입… 당 안팎 시끌시끌>(Reporter Min-chan Kim on December 20) said, “Shin, a feminist who ran for mayor of Seoul while working for the women’s movement and the environment movement, was a shock that exceeded expectations. He rationalized his choices.” In addition, he pointed out that “there has been a sharp criticism from feminist activists and third-zone parties that it is a bizarre apostasy that has followed power. ” he said.
Recruiting outdated talent, we need to look at it from a critical perspective
Shin’s move to the People’s Power is a move by which a young woman, environmentalist, youth, and a feminist politician who drew attention chose a party that was far from him. The People’s Power has recently been blatantly emphasizing the ‘Lee Dae-nam’ frame, instigating gender conflict and insisting on the abolition of the women’s policy. These political parties suddenly recruited former president Shin to win the 2030 female vote. Shouldn’t the media criticize the first opposition party, which claims to get votes by simply recruiting talent without a women’s policy or a specific roadmap for promises?
Before the election, there were constant criticisms of each political party’s competitive recruitment of talent. Instead of nurturing talent within the political party, they have continued the ‘image politics’ of recruiting topical outsiders only when the election is just around the corner. External personnel with the ability and vision were transfused every election, but established political practices did not change. In this structure, no matter how novelty a person is, they are reduced to an election tool and a political accessory.
Of course, ex-CEO Shin is responsible for explaining and persuading the supporters who supported his values, beliefs, and identity. Our media should criticize the politicians who try to win votes by announcing talent recruitment without clear policies and promises. Recruitment of old-fashioned talents continued in this election as well. In order for the recruited talents to bring practical changes to the established politics and policies in general, the media looking at ‘recruitment of talent’ can make the election not just for ‘image consumption’ of external personnel but also become a venue for political parties to compete for policies and promises. It requires a critical perspective.
※ Monitor target: December 20, 2021 KBS <뉴스9>, MBC <뉴스데스크>, SBS <8뉴스>, JTBC <뉴스룸>(Parts 1 and 2), TV Chosun <종합뉴스9>, channel A <뉴스A>, MBN <종합뉴스>, December 21, 2021 Kyunghyang Shinmun, Dong-A Ilbo, Chosun Ilbo, JoongAng Ilbo, Hankyoreh, Hankook Ilbo, Maeil Economic Daily, Korea Economic Daily
※ Media Today is publishing the ‘Mineonryun Newspaper Broadcast Monitor’ affiliated with the Citizens’ Alliance for Democratic Press. This article may not be consistent with today’s media coverage.
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