Namgoong-min took the first place in the drama actor brand reputation.
The Korea Business Reputation Research Institute announced on the 11th that as a result of big data analysis of drama actor brand reputation in October, Namgoong-min ranked first, Kim Seon-ho was second, and Shin Min-ah was third.
From September 11 to October 11, 95,975,044 brand big data of 50 actors appearing in the drama were indexed by an algorithm by measuring consumers’ brand participation, media volume, traffic, and communication volume. This is a decrease of 3.68% compared to 99,64,608 big data of drama actors in September.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “The Namgoong-min brand, which shows a strong aura in the MBC drama ‘Black Sun’, was analyzed as the first. , keyword analysis showed that ‘bulk-up, black sun, muscle’ came out high.”
In addition, “Analysis of brand big data in the drama actor brand category in October showed a 3.68% decrease compared to 99,64,608 big data of drama actor brands last month.” Communication decreased by 13.11% and brand spread fell by 8.68%,” he explained.
Top 30 drama actors brand reputation in October: Namgoong-min, Kim Seon-ho, Shin Min-ah, Jo Jung-seok, Jeon Mi-do, Kim Dae-myung, Lee Ha-nui, Ahn Hyo-seop, Ryu Jun-yeol, Lee Sang, Kim Yoo-jung, Gong Myung, Kim Go-eun, Lee Se-hee, Kim Min-jae, Jeon Do-yeon, Kim Ji-eun, Jung Kyung-ho, Park Kyu-young , Yoo Yeon-seok, Park Ha-sun, Ahn Bo-hyeon, Cho Yeo-jeong, Jin Seo-yeon, Jeon Hye-bin, Lee Sang-yoon, Choi Jeong-yoon, Hong Eun-hee, So I-hyun, and Cha Tae-hyun.
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