Chollada Soonhornwasu CEO, Silavadee Pool Spa Resort (Silavadee Pool Spa Resort) A luxury resort of Thai nationality and managed by Thai people, Silavadee said it opened its anniversary in 2023. 15 years have prepared a strategic plan under the new management policy. “The New Luxury Chapters – SEA” or “The new dimension of luxury” Focus on providing guests with a complete holiday experience.
through the heart of the resort 3 aspects covering bothsustainability (S: Sustainability) waiting experience (E: Experience) aactivity (A: Activity) responds to the trend of modern travelers who are looking for luxury that is different than ever. Ready to support tourism “Koh Samui” After a jump forward recovery And the signal competition increases even higher!
“Throughout the period Over the past 15 years, Silavadee Pool Spa Resort has been recognized and admired by Thai and foreign tourists. that it is a leading destination that offers an excellent service a beautiful place unique in nature These things are the driving force for us to want to develop them to improve the level of service even further. and more luxurious than ever to believe that following such a strategy enables us to create a new dimension of relaxation experience for visitors AND drive Samui tourism to grow sustainably”
for 3 Pillars of Strategy “The New Luxury Chapters – SEA” along with
1. Sustainability One of Silavadee’s core policies operates on the concept “Back to nature” Since the construction work that preserves the richness of the original nature. Use of environmentally friendly materials and building facilities in the resort.
by a year In 2023, Silavadee will emphasize and pay more attention to sustainability, the environment and the community, such as income distribution to the community. Use ingredients on Koh Samui to cook. Reduce transport that causes greenhouse gas emissions. Using food waste to make organic fertilizer on the farm solves the problem.food waste (Food Waste)
Including giving guests the opportunity to experience various activities to raise awareness of the environment and sustainability especially activities “Silavadee Farm” which is a “Circular Economy” concept farm that the resort uses to grow vegetables, flower gardens, melons or raise laying hens. for cooking in the hotel To allow guests to experience the sustainability concept that the resort has always committed to delivering.
2. Better relaxation experience This year, Silavadee plans to increase guest experience and services to match guest trends and behavior. From order to checkout as desired “Silavadee Pool Spa Resort offers more than any other luxury resort.” such as upgrading hotel equipment, rooms, adding new food and drink menus to get more variety
Ready to raise the level of service with detailed care for each guest The resort has organized training for more than 200 people regularly to help develop the skills to have a service mind that can reach the level of each guest’s needs more specifically. Both first time guests To experience the impressive experience and service. and for regular guests Experience the upgrade and development that the resort intends to experience. This strategy is strength “Branding” Silavadee to be known and widely accepted
a 3. Activity activities within the destination, completed by a year 2023, which is the year of celebrating its 15th anniversary, the resort has organized various activities. Allowing guests to enjoy all lifestyles, such as opening a wellness service, organizing exercise programs. Food and beverage service Including entertainment activities, DJ or band that will change every month so guests can choose from a variety Meet the needs of every season
Chollada he further stated that Regarding the current operation after Koh Samui fully opened to tourists, Silavadee was found to have received many orders from foreign tourists. 90% of them are repeat guests, more than 20% from Europe, the United States, China, Hong Kong, Taiwan, as well as tourists from new markets such as Saudi Arabia and Israel, most of whom book online directly with the destination. This is a result of the penetration of online marketing during the COVID-19 crisis. Send promotions and news directly to users
In addition, each guest’s stay behavior is longer. There is more spending than the pre-Covid year. Silavidee therefore predicts a growth rate of around the end of this year 10% compared to the previous year, Covid
And on the occasion of the 15th anniversary, Silavadee has launched promotions to attract customers throughout the year, such as room promotions. “Sylavad 15ed birthday” offer discounts 45% off Flexible Promotion AND 1,500 THB Resort Credit per Stay Specialty cocktails, Sila 15, are also available.ed at the Star Rooftop Bar The most exclusive southern 7-course set menu, fine dining created from local ingredients and stories of southern culture, for 1,800 baht per person at The Height Thai Restaurant.
Silavadee includes all rooms. 80 rooms, divided into 36 luxury rooms of 50 square meters, 40 pool villas and 4 pool villa rooms. ) Moon Restaurant (Moon), Star rooftop bar (Star) also offers “Silavadee Spa”, relaxation with natural treatments in a peaceful atmosphere.
