‘Smart Band 7’ released in Korea… Xiaomi “Attack through cost optimization”

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[이데일리 김정유 기자] “Xiaomi is a leader in the Korean smart band market. We will aggressively pioneer the market by keeping the cost of the Xiaomi Smart Band 7 as low as possible.”

“Xiaomi will continue to expand its smart wearable lineup for Korean consumers who value health and lifestyle,” said Steven Wang, general manager of Xiaomi’s East Asia, in an online meeting on the 22nd.

On this day, Xiaomi officially launched two products in the Korean market, the ‘Xiaomi Smart Band 7’ (hereinafter referred to as the Smart Band 7) and the ‘Smart Dehumidifier’, the latest smart band models.

In particular, the Smart Band 7 is an improved product of the previous ‘Mi Band 6’ and features a larger 1.62-inch AMOLED display and more than 110 sports modes. The screen is larger than its predecessor, providing clearer and more efficient information to users, and an improved graphic processing unit (GPU) is also installed to support a smoother screen.

Smart Band 7 also included ‘VO2 max professional exercise analysis’ and 3 additional functions. ‘VO2 max professional exercise analysis’ measures the maximum oxygen intake during incremental exercise and adds three functions: training load, recovery time, and training effect, enabling users to directly set exercise schedule and intensity and track exercise performance.

The health monitoring function was further improved. All-day blood oxygen monitoring advises users to move or rest when low blood oxygen saturation levels or safety limits are reached, while heart rate monitoring alerts users to stress conditions. It also supports sleep tracking to measure the user’s sleep stage and breathing quality.

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In addition, the Smart Band 7 is equipped with an ‘Always On Display’ (AOD) function, so you can check some information such as the time, date, and notifications even when the band is locked. In addition, the breathable curved design of the strap gives a more comfortable fit. In normal use mode, it boasts a battery life of about 14 days. The price is 59,800 won.

“We have established a separate wearable team inside Xiaomi to continuously develop hardware and software,” Wang said. “The prospects for the wearable market are bright.”

He also showed confidence in the Korean market. Manager Wang said, “In Korea, there are cases where ‘Mi Band 1’ was successful in the past, and in the Korean market, we can say that we created a new category called Smart Band. , our share in the Korean market is quite high,” he said.

The main strategy is cost optimization. The purpose is to further strengthen Xiaomi’s philosophy of cost-effectiveness. Despite external variables such as global parts supply chain problems, the company plans to stick to the basic strategy of keeping costs as low as possible.

Manager Wang said, “This year, there were variables such as supply chain, inflation, rising logistics costs, and global economic problems, and our parts prices have also risen. ” he emphasized.

He continued, “We are confident that the cost-effectiveness ratio is much higher than that of our competitors. The display alone is bigger and supports AOD, which is mainly provided by premium products. Unlike its competitors, which focus on ODM (Manufacturer Development and Manufacturing), Xiaomi is taking these strengths with its own manufacturing, and will continue to implement this strategy in the Korean market as well.”

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