As soon as actress Song Hye-kyo returns to the small screen, she is writing the myth of a ‘sold out girl’ again.
Song Hye-kyo made a comeback with the SBS Friday-Saturday drama ‘Now, We’re Breaking Up’ (hereafter ‘Jihe-jung’), which was first broadcast on the 12th. With the return of Hallyu star and fashionista, expectations were raised from the beginning, and after the lid was opened, everything that Song Hye-kyo wore, regardless of likes or dislikes about the drama, is selling like crazy.
In particular, Song Hye-kyo’s role in ‘Jihe-jung’ is Ha Young-eun, the head of a design team at a domestic fashion company. There is no better role than this to show off clothes and accessories with peace of mind. It turns out that the romance with Yoon Jae-guk (Jang Ki-yong), a photographer he met after a long relationship, was woven with weft and warp lines.
Song Hye-kyo, one of the most beautiful actresses, shows luxurious and sophisticated fashion styling like a fashion company designer.
From a sky blue blouse to a feminine skirt, to a variety of outerwear (outerwear) such as trench coats and coats suitable for the season, it is said that it is fun to look at Song Hye-kyo’s fashion just by looking at it.
It is difficult for anyone to digest, but Song Hye-kyo is the one who realizes the dream of wearing it at least once. In the 3rd episode, she showed a strong yet seductive appearance with a red lip in a red trench coat with a gorgeous color, and in the 4th episode, she showed off her elegant beauty with a white long coat with a feminine silhouette with a black button color scheme as a point.
In the play, it is a local fashion brand that is on the verge of extinction due to design theft and preference for foreign brands, but thanks to Song Hye-kyo, the sponsoring brand is smiling.
Missha’s gray trench coat that Song Hye-kyo wore in the first episode of ‘Now, We’re Breaking Up’ caught the attention of consumers right after it aired. According to the company, the second reorder is being produced after the first sale is quickly sold out. The color harmony of gray and brown skirt caught the eyes of female viewers.
The scene where Song Hye-kyo came out wearing a sky blue polka dot blouse became a hot topic in a cafe. The clothes looked prettier in the scene where Song Hye-kyo was wearing than in the photos of the clothes introduced on the brand website, so praise continued, “Song Hye-kyo.”
A Missha official said, “Inquiries about the products in the drama that Song Hye-kyo is wearing are constantly being asked.” “Song Hye-kyo’s sophisticated and luxurious style, which fits the role of a fashion designer in the play, blends well with the products, leading to continuous sales.” ‘ explained.
In addition, the search for brands continues in cafes and SNS, from the chaumet earrings that Song Hye-kyo put on, bags, shoes, and lipstick colors.
A fashion official pointed out, “Song Hye-kyo is an actress who can digest a wide range of clothing styles with perfect features and cuteness and alluring charm. He added, “Since Song Hye-kyo is a Hallyu star, it has a large promotional effect not only in Korea but also overseas, such as in Asia, so inquiries for sponsorship continue.”
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