SBS ‘Morning Wide’ introduces ‘Graffynol’ new fiber R&D process and Sono Season’s Graffiti bedding
Daemyung Sono Season (CEO Kim Beom-cheol)’s lifestyle brand SONOSEASON announced that eco-friendly ‘Graffenol’ bedding was introduced as a good sleep item for a good night’s sleep in SBS ‘Morning Wide Part 3 – Salim Research Institute’ on the 20th. .
Granol is a new functional material specially manufactured by Sono Industries as a patented material of Materials Creation Corp., a start-up company in KAIST. It is 100% recyclable, non-animal fiber, and is characterized by being ethical and eco-friendly. Sono Season is introducing a variety of bedding products, such as blankets, pillows, and cooling pads, using granol material. It has strong antibacterial, anti-allergic, anti-mite, and deodorizing functions, so it can be used hygienically.
In the broadcast that day, a researcher who develops a new fiber appeared in person and introduced the fiber research process using functional ingredients in detail. It drew attention by revealing the vivid image of the scene where the input raw material is melted and the thin thread is born, as well as the shape of the fiber seen through a microscope.
In addition, products and stores of Sono season using granol material were also exposed. Many customers agreed that the most important consideration when choosing bedding is whether it is a clean material or not by touching and experiencing the granol bedding displayed at the Sono Season store.
An official from Sono Season said, “Recently, the development process of eco-friendly granol fiber and granol bedding products using it are broadcast on SBS ‘Morning Wide’, and customer inquiries are increasing. We will continue to work hard to make it happen.”
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