MBC President Park Sung-jae held a press conference at the MBC Management Center in Sangam-dong, Mapo-gu, Seoul on the 26th, bowing his head and apologizing = MBC provided // Hankyoreh Newspaper
MBC President Park Sung-jae apologized for the recent use of inappropriate photos and subtitles in the opening ceremony of the 2020 Tokyo Olympics and the broadcast of the men’s soccer qualifying round by Korea’s “Cultural Broadcasting” (MBC). The broadcast problem of the broadcasting station has been reported critically by major overseas media one after another, and it seems that it has spread to discussions not only in related countries but also in the world. In particular, CNN reported this case in the top article on its homepage on the morning of the 26th (Korean time).
President Park held a press conference at the MBC Management Center in Sangam-dong, Seoul on the 26th, saying, “Broadcasts lacking caution, people in the countries affected by broadcasts lacking consideration for participating countries, and the people of the countries concerned, as well as We apologize to the disappointed viewers, “he bowed.
President Park said, “It is judged that there is a problem with the basic norm recognition and content acceptance system that goes beyond disciplining some production staff.” Q. We will strengthen the broadcasting code, company regulations, and internal deliberation regulations, create an ethics committee and a content adequacy examination system, and make every effort to prevent the recurrence of the accident. “
Nippon Cultural Broadcasting was a live broadcast of the opening ceremony on the 23rd, and was controversial with inappropriate photos and subtitles when entering the team. When he entered the Ukrainian team, he gave a photo of the Chernobyl accident, and when he entered the Haitian team, he gave a photo of the demonstrators and the subtitles “The political situation is in the fog due to the assassination of the president.” In addition, El Salvador was criticized for playing Bitcoin, which became legal tender, Romania for Dracula, and Norway for salmon photos. Even in the soccer qualifying on the 25th, subtitles were played to mock the players of the other country.
MBC’s Tokyo Olympics opening ceremony broadcast.A picture of the Chernobyl nuclear accident is posted on the country introduction screen at the entrance of the Ukrainian team = Captured from the screen // Hankyoreh Newspaper
These were also heavily reported in overseas media. CNN said, “While the TV broadcast of the opening ceremony of the Olympics is an opportunity to get to know the countries and players that are unfamiliar to viewers, a Korean broadcaster made a big mistake of portraying some countries with a fixed negative image. I did. ” The New York Times also reported a related article on the same day, pointing out that “MBC was disciplined by the Korea Communications Commission with subtitles that looked down on participating countries during the 2008 Beijing Olympics.”
In this situation, the British daily “Guardian” reported that MBC apologized for the relay broadcast that portrayed some nations with an insulting image, and the failure of MBC subtitles rapidly in related countries etc. It was transmitted.
Regarding this situation, it has been pointed out that there is a problem due to the reorganization of MBC. MBC transferred the sports program broadcasting and production function to its subsidiary MBC Plus in January last year to improve efficiency. In response, President Park said, “I don’t agree with the analysis that the reorganization is the cause of the problem, and I don’t think it’s a problem that holds responsibility for either one.”
Reporter Seo Jung-min, Senior Reporter Jung Wigil (Inquiries [email protected])