‘Sponsor’ draws ‘Mane’ and joins forces with ‘Van Dijk’ as the new brand
TCP Business Group, the manufacturer of ‘sponsor’, the number one sports drink, has picked up Senegal’s Sadio Mane and Liverpool’s “Reds” as their new brand ambassadors. Together with teammate Virgil van Dijk, who has been a brand ambassador since 2020.
Ms. Prapaiphak Weigel, Global Marketing Director (F&B), TCP Business Group, said: “Sponsors have maintained the dominance of Thailand’s sports drinks market since its debut in 2016. 1985 with a market share of up to 90% and as a leader in this market We therefore need to create new trends. to the sports drink market with a campaign #sponsor team to encourage consumers to live an active lifestyle At the same time, I still feel refreshed with the sponsor drink. The two brand ambassadors will come to strengthen the #sponsor team By reflecting the strengths of the sponsor in different angles, Virgil van Dijk represents strength and ready to go. Sadio Mane, in addition to being strong, still active and is outstanding in helping society which all features can clearly reflect the ‘sponsor’ We sincerely hope that everyone will join in the fun with the many upcoming events. and think of sponsors every time you need a refreshment.”
Mane said: “It’s a pleasure to be a part of. #sponsor team Because the sponsor is the leading sports drink in Thailand that continuously supports athletes of all levels. From amateurs to professionals I am also excited to have the opportunity to work off the pitch with my team-mate Virgil van Dijk and I look forward to working with the team on the campaign. this The important thing that I would like to leave with everyone is if you sweat We are on the same team!”
TCP Group, as the ‘House of Great Brands’, has a good understanding of consumer behavior and current trends. Therefore, it focuses mainly on online marketing communication to strengthen the sponsor as a sports brand. Drink for all consumers by campaign #teamsponsor ‘Refreshing form with world-class footballers’ launched the newest brand ambassador by posting teasers on the sponsor’s Facebook page and YouTube channel. Along with the two brand ambassadors to post photos on their personal Instagram, fans can enjoy the campaign by using filters. ‘Team Sponsor’ on Instagram that lets you frame yourself with Van Dijk and Mane, or use Instagram’s ‘S Hair’ filters and Tiktok. to add golden ‘S’ shaped highlights to the hairstyle. There are also fun activities and challenges. Many more are waiting for everyone.
