[Epoch Times October 26, 2021](The Epoch Times reporter Xu Cuiling reported in Taipei, Taiwan) The South Korean film “Squid Game” became a global hit, and the high ratings have allowed Netflix to deploy its trademarks in many countries. According to the Intellectual Property Bureau of the Ministry of Economic Affairs, Netflix filed applications for the “SQUID GAME” trademark in the United States, Jamaica and other countries on September 28, including peripheral related goods and services, and applied for “Squid Game” and “Squid Game” in Taiwan on October 15 and 19, respectively. “SQUID GAME” trademarks are pending.
“Squid Game” creates topics and creates huge business opportunities. Netflix applied for the SQUID GAME trademark, including related products and services such as TV series entertainment software, audio-visual recording products, stationery publications, clothing, dolls and toys, digital entertainment information and so on.
The Bureau of Intellectual Property said that Netflix will more actively use and protect the commercial benefits brought by “Squid Game”. According to the observations of past trademark applications, after the popularity of movies, albums or video games has spread, a wave of trademark applications is likely to emerge in the market, with the smash hits “Harry Potter” and “Harry Potter”.
“Potter” as an example, the number of cases rejected by others for trademark applications was as high as 30.
The circle, triangle, and square red mask man in “Game of Squid” throughout the show is also one of the selling points of the album. The Bureau of Intellectual Property pointed out that ○Δ□ geometric figures are usually more difficult to attract consumers’ attention and it is not easy to obtain registration. It usually takes some ingenuity to design the pattern, or after extensive use by the applicant, in the course of the transaction, it can indicate and distinguish different sources of goods or services before it can be registered as a trademark.
The Intellectual Property Bureau reminds that if you want to apply for registration with an identical or similar trademark after another person’s trademark is famous, you should take care to avoid the trouble of trademark disputes caused by clinging or plagiarism.
The Intellectual Property Bureau emphasizes that the purpose of applying for trademark registration is to enable consumers to distinguish the source of goods or services, grasp business opportunities and consolidate the market. The Intellectual Property Bureau does not encourage to follow the trend and keep up the enthusiasm. After all, the birth of every brand is created by the creator. The brainchild is worthy of everyone’s respect and encouragement.
Editor in charge: Lu Meiqi