Controversy over ‘Starbucks’ smell
The controversial product is the summer carry bag
Starbucks side “exchange with the same product”
Starbucks Summer Carry Bag. / Photo = Starbucks Korea
Starbucks carry bag gets embroiled in odor controversy
According to the related industry on the 23rd, it was pointed out that the summer carry bag smells of squid among the MDs of ‘2022 Summer e-Frequency’, which Starbucks has been running since the 10th of last month.
Some Starbucks customers have posted online one after another that the summer carry bag smells disgusting after opening it.
As an e-frequency event held this summer, Starbucks introduced a total of 7 special products, including 3 types of summer carry bags, 2 types of summer cozy hoodies, and 2 types of summer cabin pouches.
Among them, the product that caused controversy among customers is the summer carry bag. This product is a suitcase-style bag that can freely store things necessary for travel. It is made in a foldable form that can be easily folded and stored for easy storage and use.
Starbucks is giving away summer carry bags to customers who purchase a total of 17 drinks, including 3 mission drinks.
However, some customers sent detailed reviews to the online community, saying that when the summer carry bag was opened, it smelled similar to the smell of squid.
An online community posted a post saying, “I received the bag and put it in the office, but the smell is so disgusting that it spreads throughout the office.”
In another community, articles such as “the product I received at the event smelled” and “there was a disgusting stench similar to the smell of squid” were posted.
Regarding this, a Starbucks Korea official told Hankyung.com, “During the production of summer carry bags, some products did not have enough natural volatilization of the fabric printed dye to cause off-flavor.” said
He added, “There may be an off-odor phenomenon when manufacturing a new product, but if you feel uncomfortable with the off-odor phenomenon, you can exchange it for the same product.”
Kim Hyun-deok, reporter at Hankyung.com firstname.lastname@example.org
ⓒ Hankyung.com, unauthorized reprinting and redistribution prohibited