(Export News Reporter Noeul Kim) The group BTS did it again. The seven members who have proven limitless growth are writing a record-breaking history with every step they take.
BTS lifted the trophy in the ‘Artist of the Year’ section, the grand prize of the ‘2021 American Music Awards (AMA)’ held at the Microsoft Theater in Los Angeles, USA on the 22nd (Korean time). . This is the first record for a Korean as well as an Asian singer. In addition, they swept all three nominations including ‘Favorite Pop Duo/Group’ and ‘Favorite Pop Song’, achieving the feat of winning the award for 4 consecutive years.
Even before the grand prize was called, the AMA awards ceremony site was filled with voices shouting ‘BTS’. The moment the presenter also called the name of BTS in the above-mentioned voice, the members embraced each other and climbed onto the podium. It has been four years since they debuted on the American stage at the 2017 AMA Awards.
Leader RM said, “I forgot what to say. It has been a long journey since we first entered American TV broadcasting through this award ceremony 4 years ago. No one except the ARMY (official fan club) imagined that we would receive this award. I would never have been able to do it. I will never take this award for granted.”
On November 19, 2017, BTS, who caused the ‘BTS syndrome’ in the hometown of pop and became the author of a new history, became the first K-pop singer to perform at the AMA awards ceremony. This boy band from Korea made a strong impression on fans around the world through ‘DNA’ and was nominated for an award the following year. At that time, they even achieved the achievement of winning the ‘Favorite Duo Group Pop/Rock’ category, leaping into a global group at once.
In 2019, he won the ‘Favorite Duo Group Pop/Rock’ award for two consecutive years and ‘Tour of the Year’, and in 2020, he won the ‘Favorite Duo Group Pop/Rock’ and ‘Favorite Social Artist’ categories. He was honored to receive the award for the third year in a row.
BTS topped Billboard’s main single chart ‘Hot 100’ with ‘Dynamite’ last year, and this year, ‘Butter’, ‘Permission to Dance’ and collaboration with the world-famous band Coldplay One ‘My Universe’ all took the top spot. In particular, ‘Butter’ topped the ‘Hot 100’ for 10 weeks. Recalling that there are only 40 songs in total, including ‘Butter’, that have stayed at number one for more than 10 weeks in Billboard’s history, BTS is in its best heyday than any other artist.
Hope with the recently released songs such as ‘Life Goes On’, ‘Dynamite’, ‘Butter’, ‘Permission to Dance’, and ‘My Universe’ BTS who sang comfort and comfort. Those who said “Life goes on” made a small wave, saying, “You don’t need permission to dance,” and tied people around the world with a sense of solidarity by saying, “You are my universe.” The voices of those without any envy, jealousy, or prejudice conveyed comfort in their own way, and that is what slowly cracked the high wall.
In fact, from the moment BTS was nominated for the AMA ‘Artist of the Year’ category, there was a lot of speculation about the possibility of winning. That’s because this award ceremony is based on public performance. In addition, this year is meaningful in that it was chosen by the public rather than a small number of authorities, such as the opinion of Generation Z being largely reflected as the method of determining the winner through the global short-form mobile platform TikTok was adopted this year. In addition, the first Asian singer’s AMA award proves once again the solidity of ARMY in North America.
Who would have imagined that Korean characters were engraved on the screen of the American awards ceremony and a Korean singer performed in Korean? Those who used to represent the youth of blood, sweat and tears went through evil and listened to their inner voice, and stood tall as global stars with not only commercial success but also social influence. The positive message that moved people around the world is still the same four years later, so the comfort provided by BTS is also expected to remain valid in the future.
Now, the focus is on the 64th Grammy Awards, the most prestigious American music awards ceremony to be held in January next year. BTS, who had the best year, was nominated for ‘Best Pop Duo/Group Performance’, but unfortunately, it did not make it to the main award nominations. Regarding this, the Associated Press reported, “BTS’s ‘Butter’ is a mega hit this summer, but the Grammys only nominated BTS for one part.” It’s a summer song that broke Pie’s global chart record, but does it only have one nomination?” he pointed out.
Unlike the AMAs and the Billboard Music Awards, the Grammys have always been evaluated as being quite conservative. The American Academy of Recording Arts and Sciences, which hosts this award, is constantly criticized for being racist, such as running the awards ceremony mainly for Americans, whites, and men. Despite the unprecedented achievements of BTS, the Grammys made such a judgment, nevertheless, the mention of BTS’s ‘Grand Slam’ is not itself a sense of pride for us.
BTS created a meaningful crack in the wall that looked only high and caused a wave in the world. “This award is the beginning of a new chapter we will be opening,” said the AMAs at the top. The day when BTS, who has been drawing a ‘legend’ growth curve at every moment, will use its pride as a weapon to break the Grammy’s stronghold is not long now.
Photo = AMA 2021, Watcha
Reporter Noeul Kim sunset@xportsnews.com
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