The Hong Kong South China Morning Post reported that Chinese swimmer Sun Yang (30), who was suspended due to a doping conviction, sold cosmetics worth 50 million yuan (approximately 9.4 billion won) during a five-hour live commerce broadcast from the 14th to the 15th. SCMP) reported on the 17th.
Sun Yang appeared as a show host on a live commerce broadcast at the Sanya Duty Free Mall through Douin, the Chinese version of TikTok, and sold various types of cosmetics.
On the 14th, he sold cosmetics worth about 33 million yuan and on the 15th, about 16 million yuan, and he received 20% of the sales as a commission. This is known to be about 6 million yuan (about 1.1 billion won) after tax.
In addition, while he was broadcasting, 7.4 million viewers watched it, and the number of subscribers to the online broadcast increased by 180,000.
On the website of ‘Sports Money’ in China, sports analyst Fu Zhenghao said, “The traffic and sales generated during Sun Yang’s live broadcast are comparable to that of the industry’s best show host.” Comparing it to Li Zhao, Sun Yang said, ‘It has the potential to become the Li Zhao of Chinese sports.’
Li Zhao sold 15,000 lipsticks in 5 minutes during a live commerce broadcast five years ago. In 2020, he had about 40 million followers.
China’s national sports star, Sun Yang, has 3.8 million followers of Douyin and 30 million followers of Weibo, the Chinese version of Twitter.
Netizens commented that Sun Yang looked comfortable in front of the camera during a live commerce broadcast and explained her cosmetics very professionally. According to the SCMP, there were even reactions that he seemed to have found a job after retirement.
Sun Yang is a world champion in the men’s freestyle mid- and long-distance men’s freestyle, winning three gold medals at the Olympics and 11 gold medals at the World Aquatics Championships. He also holds the world record (14:31.02) in the 1,500m freestyle.
However, in September 2018, he was accused of trying to evade the test by interfering with the activities of inspectors who visited Chinese homes to collect doping test samples. punished
Last month, suspicions were raised that he had been training at the national training facility during the period of suspension due to a doping conviction, and his participation in the Paris 2024 Olympics has become uncertain.
.jpg?fit=300%2C300&ssl=1)
