Supalai unveils a business plan, aims for year 65, launches 34 new projects worth 40 billion baht

Supalai unveils a business plan, aims for year 65, launches 34 new projects worth 40 billion baht

Supalai Public Company Limited is ready to go through every situation in the Year of the Golden Tiger. Strengthen product strengthsDiversified, strong financial position Going full speed, opening a new projectBoth low-rise and condominiums, a total of 34 projects worth 40 billion baht, confident in 2022 sustainable growth in both revenueand profits, along with a sense of responsibilitynon-social

Dr. Prateep Tangmatitham, Executive Chairman of Supalai Public Company Limited, revealed that although the overview of the real estate marketMovable assets in 2021 will expand slightly from 2020 due to the spread ofepidemic of COVID-19 continues to intensify Entrepreneurs delay openingnew projects, but Supalai still has confidenceIt is expected that the recovery of the real estate market in 2022 will be in a positive direction. with supply from buyers toreal living or real demand, especially single-family home productsSales were stable even during theKrit while economic factorsThailand still affects the recovery.of the housing market, which in 2022 is expected to improveaccording to the return to open the countrytourism and the return to actionfull economic activityagain, but because tourismVon Yai is still missing. resulting in economic conditions and purchasing powerunable to return to normalIn the short term, the Company’s business operations must adjust accordinglysituation with a commitment to creativityhousing under a variety of products coveredAll groups of needs can be divided into products that live inlow-rise projects and condominiums International standard luxury resort and continue to penetrate the regional market expand investment abroad and expand the rental

Last year, 2021, Supalai had total sales of 31 billion baht, divided into domestic sales of 24 billion baht and sales from joint venture projects in the country.7,000 million baht while expanding the housing marketmoving to other provinces, still moving forwardcontinue to diversify investments At present, SupalaiDeveloping projects covering 24 provinces by 2022, targeting this year to start developingDevelop new projects in 5 new provinces, namely Chachoengsao, Lamphun, Nakhon Sawan, Nakhon Pathom and Prachuap Khiri Khan. This is because Supalai Plc. have a strong financial base There are a number of projects and products thatvarious in each province as well as being famous foraccept and have a quality control systemto achieve the international standard ISO 9001, etc.

In addition to striving to driveto successAfter the performance results, Supalai Plc. is still full of consciousness.Corporate Social Responsibility Under the concept of “Supalai Cares…create Thai Society”, the Company takes into account all stakeholders, leading to sustainable development.to implement the SDGs (Sustainable Development Goals) process to drive the development ofCSR-IN-PROCESS GUIDELINES through a variety of activities thatbenefit society starting from being friendly to thingsenvironment and nearby communities invarious provinces that the company go into the development of the addressRelying on such projects as Waste Management to deal with waste in the production processconstruction in order to reduce the amount of loss ofconstruction materials and can deal with scrap materialscreate value and benefitsmaximum and can reduce pollutionCurrently, the Supalai Happiness Camp project delivers assistance to the camp.Construction workers all over the areaAffected by the closure of the campDuring the epidemicThe strength of COVID-19 Both low-rise projects and condominiumsSupalai’s Yom, which has over 6,000 construction camp workers, etc.

Mr. Tritecha Tangmatitham, Managing Director of Supalai Public Company Limited, revealed that in the midst of the epidemic crisisThe spread of COVID-19 throughout 2021 affects confidence.of home buyers and make the real estate marketslowed down, the company used that time to develop improve products and services bycustomer centric Integrate with Agile speed, create a new era organization that increasesefficiency andThe quality of the work more. by adhering to the needs of customersis the key to product developmentand services, as well as continuing the Online Booking system to support bothSales of low-rise and high-rise buildings to support the digital lifestyleTall of the new generation including creating innovations that addressLive in accordance with the New Normal way of life to build confidence inon customers, causing the company to move through the situationstable As a result, the results of the past yearSatisfactory growth especially the housing markethorizontal line that has continued to growcontinued. In the past year, there wereboth horizontal projects and condominiums, a total of 23 projects with a total value of 24,790 million baht, divided into 21 low-rise projects (9 projects in Bangkok and its vicinity, 12 projects in the region) and 2 condominium projects.

While in 2022, the company has set a domestic sales target of 28 billion baht and a revenue target of 29 billion baht by planning to launch 34 new projects, comprising 31 low-rise projects and 3 condominium projects with a total value of 40 billion baht and Set a procurement budget atsoil 8,000 million baht, which this year the company determined to move forward steadilystand ready to create change and changeDevelop every housing project tomore perfect as it intendedfor 33 years, with the main goal of creatingprovide a high level of satisfaction toon customers, improve and creatework ready to develop the potential of all employeeslevel in the organization through training aftervarious formulas both inside and outside the bodyIncluding setting goals for implementationenvironmental action by stipulatingAll relevant departmentsto reduce emissionsmirror by 2022

In addition, the company also openedbrand new homemeet the needs covering allgroup of customers, which has been launched since the end of 2021 and has reached 4 brands, which have startedThe first project of the year 2022 with the latest 3 types of detached houses, 3 styles, luxury levels. Pinning the first location on Borommaratchachonnani Road “Supalai Elegance Borommaratchonani 121” with the hope of being the first choice of the houseSingle-storey, 3-storey, targeting high-end customers in thesaid