The Financial Times reported that today’s young people are more likely to buy an iPhone because they are worried that they will be socially excluded if they don’t use an iPhone, and are also more likely to buy other Apple products and services. Marketing Apple continues to grow. especially in the United States
Recent statistics reveal that Gen Z, or people born after 1996 (1996) onwards, are the largest group of iPhone users in the United States, accounting for 36% of all users. While only 10% of Samsung smartphone users are Gen Z, older users own a similar proportion of iPhones and Android phones.
The popularity of young people doesn’t just stop with the iPhone, it has spread to other products as well. Because when buying an iPhone, they tend to buy other Apple products such as AirPods, Apple Watch, and Mac computers. For every 100 iPhones sold, 26 iPads, 17 Apple Watches and 35 pairs of AirPods are sold, according to market analysis company Canalys. Out of 100 smartphones, only 11 tablets, 6 smart watches and 6 pairs of headphones will be sold, which is a much smaller number. Although the average selling price of an iPhone is 3 times more expensive than an Android phone.
The reason why this trend is gaining momentum among the new generation I believe is because Gen Z people spend the most time online of all gens, spending up to 6 hours a day on smartphone screens . The iMessage feature on the iPhone has become the primary communication channel for teenagers. As a result, the new generation has to choose to use iPhones in order to communicate with people in the same Gen without feeling alienated.
However, it appears that iMessage is not the only factor driving this trend. Because in countries that do not like iMessage like the European zone, there is already a sign of this trend. A recent survey by Canalys indicates that 83% of Gen Z users who use an iPhone still intend to use an iPhone.
The older Gen Z people are, This trend will grow even more. And it will help increase Apple’s market share even more, making it difficult for competitors to penetrate new customers. and more difficult to compete
Source: macrumors, Financial Times
Date: 22/2/2023
