Recorded 37% and 20% market share in the first quarter
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The global tablet market, which had fallen into a slump as the untact culture spreads due to the spread of the novel coronavirus infection (COVID-19), is showing a rapid recovery. In particular, while Chinese companies are stagnant due to the aftermath of US sanctions, Samsung Electronics and Apple are rapidly increasing their market share, solidifying their two-tier system. The two companies are planning to speed up their market penetration in the second half of this year with a variety of product lineups from flagships to entry-level models. According to market research firm Counterpoint Research on the 28th, global tablet PC shipments in the first quarter of this year increased by 53% compared to the same period last year. By company, Apple ranked first with a market share of 37%, up 7 percentage points from the same period last year. Samsung Electronics ranked second with 20%, up 4 percentage points. On the other hand, during the same period, Huawei’s share fell sharply from 11% to 5% due to US sanctions. The combined market share of Apple and Samsung Electronics was 46% in the first quarter of last year, but it has risen to 57% this year, strengthening the two-way system.
Samsung Electronics and Apple started to expand their market share by introducing new products one after another this month. First, Apple introduced the new iPad Pro 5th generation earlier this month. The 5th generation iPad Pro is the first in the series to apply the 5th generation (G) network and is equipped with the same ‘M1 processor’ as the MacBook.
Samsung Electronics launched the low-mid-priced model ‘Galaxy Tab S7 FE’ (fan edition, photo) and the entry-level ‘Galaxy Tab A7 Lite’ in some countries to expand its appearance. The Galaxy Tab S7 FE is a product that lowered the price by subtracting some specifications from the flagship Galaxy Tab S7 released last year. Although it has not yet been released in Korea, the 5G model is expected to be sold at 700,000 won. This is half of the Galaxy Tab S7 5G (1,349,700 won). The Galaxy Tab A7 Lite is a product aimed at the low-end market at 200,000 won.
By Jang Byung-cheol, staff reporter [email protected]