NH Nonghyup Bank Taps Actress Go Yoon-jeong as New Advertising Model
▲ NH Nonghyup Bank chose actress Go Yoon-jeong as its new advertising model, following actress Han So-hee. < NH농협은행 > [비즈니스포스트] NH Nonghyup Bank chose actress Go Yun-jeong as its new advertising model. According to sources inside and outside the financial sector on the 7th, Nonghyup Bank will roll out a print advertisement featuring Go […]
Nike Campaign ‘Play New’ and the Unintended Consequences of Celebrity Endorsement
[ 매드타임스 박재항 대기자] Girls who appear to be high school students at most are punished for lying face down on the school playground. I don’t know if this word is still used these days, but it is a ‘group spirit’ scene that was commonly heard in schools in the past. An adult male who […]
Snoop Dogg’s Solo Brands Campaign: A Marketing Mishap
[ 매드타임스 한수경 기자] Solo Brands launched a campaign last November, naming famous rapper Snoop Dogg as its official “muggler”. Cannabis-friendly Snoop Dogg posted on social media that he had “quit smoking,” but it soon became a marketing stunt. The bait-and-switch strategy seemed successful at first. Solo Stove captured the media and fostered social engagement. […]
Actor Kim Hyun-jin: Leaving a Promising Vocal Career for a New Journey in Acting
It is not an easy decision to abandon a guaranteed future and pursue a new dream after dedicating oneself to a certain path from a young age. Kim Hyun-jin, an actor, is embarking on a new journey, leaving behind a promising career as a vocalist. Due to this, Kim Hyun-jin prepares more diligently than anyone […]
Promotional Video Released for AdAsia 2023 Seoul: Featuring Kim Tae-hee as Ambassador
Promotional Video Released for “AdAsia 2023 Seoul” Digital Marketing Festival By Young-ho Choi, MADTimes Reporter A captivating promotional video has been unveiled for the highly anticipated “AdAsia 2023 Seoul” digital marketing festival, scheduled to take place at COEX in Seoul from October 24. The advertising industry came together, united by a shared vision, to produce […]
[K-AD] Pidgeon launches new advertising campaign with Lee Bo-young
[ 매드타임스 최승은 기자] Pigeon (CEO Lee Ju-yeon), a company specializing in general household goods, released a new advertisement featuring the brand’s exclusive model, actress Lee Bo-young, emphasizing indoor drying that resembles the freshness of nature . This advertisement, released by Pigeon, has a concept of indoor drying close to nature, and the clean and […]
[K-AD] Duolac launches new advertising campaign “The more you know, the more you know, Duolac for you”
[ 매드타임스 신성수 기자] Domestic lactic acid bacteria brand Cell Biotech ‘DUOLAC’ announced on the 4th that it has unveiled a new advertising campaign featuring actress Son Ye-jin. The new TV CF revolves around the slogan “The more you know, the more you know, the more you know, the more you know, the the more […]
[K-AD] Georgia Kraft, Sohn Seok-gu’s ‘Perfect for me! Matching Coffee’ TV advert released
[ 매드타임스 최승은 기자] Coca-Cola Company RTD (Ready-To-Drink) representative coffee brand ‘Georgia’ released a ‘Georgia Craft’ commercial featuring actor Son Seok-gu. This ad is ‘Perfect for me! With the concept of ‘fit coffee’, the charm of Georgia Craft, which can be easily enjoyed in various situations such as busy daily life, leisure time, and while […]
[박재항의 反轉 커뮤니케이션] 2NE1 and New Jeans, Lollipop and Zero
[ 매드타임스 박재항 대기자] “What do ‘Lollipop’ and ‘Zero’ have in common?” It seems like such an absurd question. Is it a lollipop, meaning a lollipop like Chupa Chups? Isn’t the meaning of ‘zero’ infinitely broad, from the number ‘0’ to the state of ‘nothing’ to a philosophical question or meaning? As for eating like […]
[인터뷰] “When technology and authenticity meet, consumers empathize” Lee Yeon-ho, director of Chai Communication
[ 매드타임스 최영호 기자] What are the qualities of a good advertiser? A continuous and intensive study of consumers, the market, and the latest trends is the basis. Here, a warm gaze towards users, respect for clients, and interest and passion for digital and technology, as well as social culture, should be the basis. Only […]
