Booming Domestic Brand Consumption: Chinese Consumers’ Patriotism Boosts Local Market Share
Domestic Brands Flourish in the Chinese Market Chinese Consumers Embrace Domestic Brands The Chinese market is experiencing a boom in domestic brand consumption. Global giants like Adidas are facing challenges as homegrown brands gain popularity. According to a Morgan Stanley report, Adidas’ market share in China is predicted to decline from 19.0% in 2020 to […]