In the YouTube video released by businessman Takafumi Horie on June 20, 2022, the fighting event “THE MATCH 2022″ (Tokyo Dome) on the 19th, when the Tenshin Nasukawa-Takeru battle was held, was broadcast on the Internet TV ” I personally stated that “ABEMA” was exclusively live-streamed.
“It’s an era when terrestrial TV stations lose their content,” he said.
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Takafumi Horie (photographed in 2019)
“The live broadcast was not done by terrestrial broadcasting.”
The state of the match in which Mr. Nasukawa won the decision 5-0 was broadcast live on “ABEMA PPV ONLINE LIVE”. General tickets are 5500 yen including tax.
In a YouTube video titled “I will explain the limits of TV stations that were revealed in the battle between Tenshin Nasukawa and Takeru Segawa,” Horie said, “I think this is a very symbolic story. I cut it out.
It is assumed that Fuji TV has sent off the broadcast and caused ripples regarding the movement of the TV station over the game. Later, TOKYO MX decided to broadcast, but “live broadcasting was not done by terrestrial broadcasting.” The background,
“The point is, it’s a big excitement that sells 500,000 PPV. So if you decide that you will only do live distribution with ABEMA TV monopoly, ABEMA TV can also issue a messed up broadcasting rights fee. That’s why. “
“If anyone can watch it for free on TV, PPV won’t sell,” he said.
In addition to PPV sales, ABEMA points out that “lifetime value (LTV, customer lifetime value) can be earned” by allowing viewers to install the app. “It will also be useful for future monthly billing of apps and securing users for subscriptions,” he added.
He also mentioned that ABEMA will broadcast all games of the “FIFA World Cup Qatar 2022” to be held in November for free, saying that “it must be managed with LTV in mind (it cannot be established)”.
Mr. Horie said, “TV stations, especially terrestrial broadcasting, have nothing but income from sponsors on the day of broadcasting.” On the other hand, “(ABEMA) is a business model that raises sales of 2 billion yen to 500,000 enthusiastic customers.” Compared.
Regarding the box office, Mr. Takurin Fujii, an executive officer of CyberAgent, which manages ABEMA, reported at a press conference on the 20th that PPV sales amounted to more than 500,000.
Kazuyoshi Ishii, the founder of K-1 and the director of Seidokaikan, also tweeted after the match, saying, “Ticket sales 2 billion, pay-per-view 500,000 2.5 billion sponsors 500 million, total 5 billion.”
Regarding the business model of terrestrial TV stations, Mr. Horie said, “Then we are in an era where it is not profitable.”
In addition, on the 19th, Mr. Horie received a voice on Twitter saying “Fuji TV did a wasteful thing”.
I was telling. In the following post, he says, “I can’t buy other stations because they have the same business model. I think there is only PPV.”
