Traveling around the world is one of the most inspiring ways. I believe that now many people will miss the atmosphere of traveling in different countries for sure. And this time, “MIDO” (MIDO) celebrates the 20th anniversary of design inspiration from world-class architecture in the collection “Twenty Years Inspired by A. Kitaker” (20 Years Inspired by Architecture) and talks to the famous young brand ambassador “Kim Soo-Hyun” about his favorite watch. tourist attractions in the heart and the way of life as well When talking about the brand “MIDO” (MIDO), which is known for its contemporary design concept. Complete functionality and outstanding innovation It’s no wonder that the young “Kim Soo-Hyun” is particularly fond of.
“MIDO” (MIDO), a watch brand with a history of more than 100 years, since Georges Schaeren founded MIDO G.Schaeren & Co. AG in Solothurn. Switzerland since 1918 under the philosophy of creating a brand that is timeless with a contemporary design concept. Through the selection of premium materials that are luxurious, durable and still maintain complete functionality.
The famous young brand ambassador, “Kim Soo-Hyun” (Kim Soo-Hyun) has mentioned his favorite watch. and attractions in the heart that “I’ve been working with MIDO since 2020 and I’ve seen a lot of inspiration for watches from world-famous architecture. which makes me want to try to experience the beauty of that place once and of course there are many places that I really want to go But if I could only choose 2 places, I would choose the Harbor Bridge. Australia and the Colosseum, Italy, because I tend to go cycling on the Han River quite often these days. So if possible it would be good. If you go cycling at the Harbor Bridge in Sydney because the view when looking down from the bridge is very beautiful And of course, another place that attracted me the most. inevitable from the Colosseum Just by looking at the photos one can feel the grandeur and long history. And you don’t have to ask. What is my favorite watch model? Because of course it has to be the All Dial, a watch inspired by the Colosseum amphitheater.”
The All Dial is a watch inspired by the Colosseum, the greatest wonder of the Roman Empire. Has been passed on to a watch that is beautiful over time. with a mechanism that is durable to use with a unique design from the round face design It is decorated with various levels of circular lines that remind you of an amphitheater when viewed from above. With anthracite coloring technique, the surface of the dial has a sandy texture reminiscent of the millennium-old stone of the amphitheater. The case is made of 42mm steel and the dial is made of sapphire crystal with anti-reflective coating on both sides. with satin-coated steel straps reminiscent of the arc of the stands.
The back of the case is also engraved with a painting of the Colosseum and the brand name ‘MIDO’. In terms of functionality, the “All Dial” is equipped with a high-precision time reading function with a chronometer movement certified by the Swiss Watch Accuracy Testing Institute. Land (Official Swiss Chronometer Testing Institute (COSC)) and with a power reserve of up to 38 hours, the winding rotor is also decorated with the ‘Côtes de Genève’ motif and to provide a reading. easy time value at night The hands and date window located at 3 o’clock are coated with Super-LumiNova, with a waterproof function of up to 100 meters.
In addition, “Kim Soo-Hyun” shared his approach to living a private life. “Whatever you do Inspiration is very important to me. which every time I need inspiration I always find inspiration from visiting architecture and art. Seoul’s modern architecture, in particular, is something I’m really into. Because with a unique design design and modern color It can motivate me to have the energy to create outstanding works and develop myself more and more. This is not different from the brand Mido (MIDO), which has inspired the design of watches from world-class architecture to be contemporary but still retain the aura of history completely.”
