But when negative news about safety in Thailand spread quickly across social media. affect the confidence of Chinese tourists
Thanes of Petchsuwan Deputy Governor for Asia and South Pacific Markets Tourism Authority of Thailand (TAT) he said fromThe return of the near term market as “Chinese Tourists” Since February 2023, this is a positive sign and has significant implications for the overall recovery of the Thai economy. So TAT revs up the engine on both the demand and supply side. to restore balance and change more qualitatively In the past, the Chinese market has had a better growth rate respectively.
Thailand remains a popular destination for Chinese tourists. While the demand for travel tends to increase continuously during the 2nd-4th quarter, along withincrease planRoutes and flights from different airlines are expected to help drive the number of Chinese tourists to the target 5 million people make money 446 billion baht in 2023
However, there is still a problem with the limitation of Thai embassies and consulates in China which can only issue visas to 84,000 Chinese tourists traveling through tour operators every month due to the e-visa system. which the Ministry of Foreign Affairs has recently started using during the COVID-19 crisis Before that, now that more and more tourists have started coming in, there was a problem. last week So TAT had a meeting with the Director General of the Department of Consular Affairs. ministry of foreign affairs Initially, it will solve the difficulties of the e-visa submission system. it can be approved within 15 days, but tour companies still feel that it is difficult to sell customers And want to approve no more than 3 days as before because it affects the decision of the trip
“I have already expressed my concern to the Director General of the Department of Consular Affairs. If this problem persists, the target of 5 million Chinese tourists by 2023 will not be possible. Now that we have reached 1 million, now we have to see if we can find another 4 million during the rest of this year. the Ministry of Foreign Affairs had already received concerns and it was notified in October 2023, which is the start of the new financial year It will be able to improve the number of approvals and the TAT must gain the number of tourists traveling on themselves and those applying for visas in front of the checkpoint or visas VOA to increase the number of
Yesterday (22 May) TAT along with National Police Agency (Royal Thai Police) held a press conference “Reliable Thailand, Ti Taiguo Yue Wan Yue Kaixin” or “Traveling in Thailand is even more fun. “ haveobjectiveReinforce confidence and promote Thailand’s safety image to Chinese tourists andpresenting informationin the dimension of the facilities service, as well asMeasures to maintain the safety of tourists when traveling in Thailand.
After a while, messages were sent on Chinese social media saying that if they traveled to Thailand they would be murdered. Or have you been kidnapped? which cannot really be confirmed by invitation 60 KOLs, Thai media, Chinese media in Thailand airlines in Thailand and Chinese airlines with offices in Thailand and a total of 100 partners participated
“To reassure Chinese tourists If you come to Thailand and find something bad, where is it? let me know back Another interesting thing is that now Chinese tourists have gone into quality mode. “
Police Lieutenant Sukhun Phrommai The Commissioner General of the Tourism Police said that measures to maintain the safety of tourists when traveling in Thailand are being taken by the Royal Thai Police, the Tourism Police Headquarters (TAT) and related agencies. Realize the importance of being ready to fulfill the duty of looking after the safety of tourists to the best of their ability.
By bringing technology to facilitate communication with tourists through the form of a mobile car transmitting the signal to the central part of the tourist police The device is installed in the center or the tourist attraction that many tourists use.
There are also applications SHELVES AND LERT U for tourists to be able to request help from the police Supporting a variety of languages, including English, Chinese, Russian, Japanese, Korean, French, German and Arabic by sending personal information, photos, the time of the incident and the location of the incident to War Room, Emergency Call Center 1155, which has police officers waiting 24 hours a day, and will coordinate with the police to help immediately
under activities Trusted Thailand, You Taiguo Yue Wan Yue Kaixin TAT has also teamed up with ICONSIAM Department Store to organize a Shopping Challenge activity inviting KOLs to purchase Thai tourism products and services. Under the Soft Power (5F) and Meaningful Travel concepts, KOLs participating in the Shopping Challenge also have the opportunity to win prizes from partners who support the project, such as AirAsia plane tickets. gift certificates from ICONSIAM andapplication LINE MAN, including gift sets from many other partners
In addition, TAT has also collaborated with partners.Air Asia extend activities Mega FAM KOLs Trip takes KOLs on a trip to explore the tourist trails. Between 18-28 May 2023, focus on experiential tourism under the concept of Meaningful Travel and pay attention to safety measures when travelling.
by introducing a variety of Thai tourism products and services, including community attractions; food tourism health tourism sea tourism Tourism connected by railway system – high speed train Kunming-Vientiane route connecting Nong Khai – Udon Thani and new tourism activities suitable for quality tourists in different provinces such as Chiang Mai, Trat (Ko Chang) , Chanthaburi, Chonburi (Pattaya), Prachuap Khiri Khan (Hua Hin), Kanchanaburi, Samut Songkhram, Nakhon Ratchasima, Khon Kaen, Udon Thani, and Nong Khai to support the content preparation to promote Thai tourism through social media. Lead to create a trend of awareness and stimulate Chinese tourist travel.
Yuthasak Supasorn Governor TAT revealed that from statisticsforeign touristsbuild up Between January 1 and May 21, 2023, there was a total of 9,785,018 people, and the top 5 were: 1. Malaysia 1,398,216 people 2. China 1,034,929 people 3. Russia 724,607 people 4. South Korea 598,535 people and 4 .South Korea 598,535 people India
