Thai Airways International Public Company Limited (THAI) continues to hold the “THAI Networking : Discover Brand New Sky” conference, this time inviting ticket agents who play an important role in the Indian, Pakistani and Bangladesh markets to attend the meeting. to build confidence Prepare for the return of travelers Ready to drive the economy and tourism, with Mr. Non Klinta, Chief Commercial Officer of THAI as the chairman, along with Thai Airways executives. Thai Smile Airways And representatives from organizations that play an important role in the country’s tourism business, such as the Tourism Authority of Thailand (TAT), the Convention and Exhibition Bureau (TCEB), and the Tourism Business Association (ATTA) attended the event.
At this meeting, THAI presented the progress of key commercial strategies. Under the Company’s business rehabilitation plan, such as sales, marketing and income generation including new products and services To build trust with ticket agents and partners in India, Pakistan and Bangladesh to help build confidence. and help publicize the readiness of Thai Airways to support the return of tourists as follows
Feasible Products and Improved Services
Optimizing aircraft design and flight paths For the transportation of passengers and cargo by air to be able to generate income and make sustainable profits as well as developing flight routes through cooperation with THAI Smile and Star Alliance partner airlines to optimize the network of domestic and international routes which Thai Airways has a continuous increase in booking volume. especially the number of seats on the western route including India, Pakistan and Bangladesh. As of April 2022, the number of seats traveled More than 55% higher than March 2022
Revenue & inventory management
sales channel development Both through dealers and online channels (Online Travel Agent) for convenience. and in accordance with the behavior of each group of customers by setting a price that is worthwhile and still competitive including creating new sales opportunities by stipulating various ticket conditions Make it easy and have more choices.
Cargo Revenue Lead
Increasing the share in the air freight business and develop cooperation with partners which Thai Airways Cargo is growing steadily In March 2022, the income was higher than the previous year in the same month.
Cost Efficiency Distribution Channels
Sales Optimization and Earning by focusing on potential flight routes to increase sales and generate maximum profits and lay out sales strategies In addition to direct flights to Bangkok It also focuses on selling passengers traveling across the region. using Suvarnabhumi Airport as a hub for connecting flights Links between regions, such as from Australia North and South Asia including Southeast Asia (Thai Smile Airways) to Europe and Western Asia
In the summer flight schedule of 2022, Thai Airways International operates 34 routes and recently added 2 more routes: Bangkok-Denpasar, starting May 1, 2022, and Bangkok-Jeddah, starting today. On August 19, 2022, it was a new flight route that responded to the success of the restoration of Thai-Saudi relations. which the opening of the said flight path In addition to supporting the government’s policy as a national airline in promoting economic relations trade and tourism between two countries It is also connecting passengers traveling from countries in Indochina, Australia and Southeast Asia. to travel from Bangkok to countries in the Middle East comfortably.
Customer & Marketing
service improvement by focusing on the customer-centric approach and open up new experiences through creative differences Meet the needs of customers at every touchpoint on the Customer Journey.
Focus on digital marketing to meet customer behavior To access Thai Airways services through websites and applications that are more convenient as well as managing the use of Social Media for each platform for maximum benefit Recently, the company Adding new options for customers with TG Chatbot service through the name “MAI” (M-Management A-Assistant I-Information), which is an automated response system on websites and social media platforms to increase the efficiency of information services. and support the increasing travel demand
The Company has taken delivery of three new Boeing 777-300ER aircraft to enhance the Company’s fleet capacity. and support the demand for tourism that is expected to continuously recover Ready to upgrade the service with a first class cabin or Royal First Class. The Boeing 777-300ER is a wide-body aircraft. have modern technology save fuel environmentally friendly by providing first class, business class, economy class, total 303 seats with modern infotainment system, which the company has brought to service in the round-trip route. Bangkok-London first, starting at the end of April 2022 ago.
In addition, the company has introduced new services such as increased benefits of Royal Orchid Plus card members, Royal Orchid Holidays program, advance meal reservations. and in-flight infotainment systems, as well as collaborating with the Doi Tung Development Project Mae Fah Luang Foundation that develops sustainable coffee cultivation and is environmentally friendly in the creation of “Black Silk Blend”, a specially formulated coffee for business class passengers, and the introduction of “Chocolate Kan time”, a world-class award-winning Thai chocolate brand Come to serve first and business class passengers. which brings both of the above products to service In addition to creating new experiences impressive to passengers It is also to support Thai farmers and small entrepreneurs to create additional jobs. and help raise the quality of Thai farmers’ produce from Thailand to the international market
By InfoQuest News Agency (23 Jun 65)
Tags: THAI, Thai Airways, Non Klinta, airlines, THAI Smile Airways, Thai stocks