“THAIFEX – ANUGA ASIA”, Asia’s largest and most comprehensive food and beverage trade show

Department of International Trade Promotion (DITP), Ministry of Commerce, Thai Chamber of Commerce (TCC) and Cologne Messe (KM), Germany announcementTHAIFEX – ANUGA ASIA fully again Under the name THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” which is the largest and most comprehensive food and beverage trade show in Asia Open a global trading platform for entrepreneurs in the food and beverage industry to negotiate business Create new marketing opportunities Find new innovations, technology and inspiration. Connecting businesses both On Ground Trade Show and Virtual Trade Show during 24-28 May 2022 at Impact Muang Thong Thani and the platform www.thaifex-vts.com, which aims to bring in 10,000 million baht of income into the country

“THAIFEX - ANUGA ASIA”, Asia's largest and most comprehensive food and beverage trade show

Mr. Phusit Rattanakul Sereeruengrit Director-General of the Department of International Trade Promotion said that before the outbreak of the coronavirus disease 2019, food and beverage exhibitions THAIFEX-ANUGA ASIA has been held in the form On Ground annually but because last year The epidemic situation was severe and spread widely. Therefore, it is necessary to change the format of the event to a virtual food fair. THAIFEX – Virtual Trade Show (VTS) by organizing online business negotiations or Virtual – Online Business Matching (V-OBM) through the platform www.thaifex-vts.com For this year, the situation began to unravel. Many countries, including Thailand, have begun to relax their measures and travel internationally. The organizers of the three parties therefore agreed to organize THAIFEX-ANUGA ASIA To be big in the form of On Ground Trade Show as before, but still holding virtual food trade shows together to accommodate those who are not comfortable traveling using the name of this year’s event that THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” organized under the concept Re-imagine the Future of Food & Beverage Industry

“THAIFEX - ANUGA ASIA”, Asia's largest and most comprehensive food and beverage trade show

“This event will be Asia’s largest and most comprehensive food and beverage trade show. It is a world-class trading platform where entrepreneurs in the food and beverage industry from different countries come to negotiate business both on ground trade show and virtual trade show. Scheduled to be held from 24 – 28 May. in part On Ground is held on the actual site at Challenger Hall 1-3 and IEC Hall 5-10, Impact Muang Thong Thani. It is a 5 day trade negotiation day. andopen to the general public and buy products on the last day which continues to prevent covid-19 measures and strictly supervise the hygiene of the participants.” Mr. Phusit said

Mr. Phusit added that Both Thai and foreign entrepreneurs know that the job THAIFEX-ANUGA ASIA this year will return to organize in an On Ground format again, all of whom have received great responses to attend the event. On the importer side, all 58 commercial ambassadors around the world have invited to attend the event. Has confirmed the trip to attend the event is crowded. At the same time, there will be buyers from the Cologne Messe. Many of our co-organizers who have been invited to visit the event We are confident that this event will be successful as the goal. and pushing Thai food to the world stage according to the policy of “Thai food, world food” of Churin Laksanawisit, Deputy Prime Minister and Minister of Commerce. definitely

“THAIFEX - ANUGA ASIA”, Asia's largest and most comprehensive food and beverage trade show

In addition, it is estimated that there will be a total number of on-ground visitors to 75,000 visitors through the platform. www.thaifex-vts.com has more than 3,500 customers and has set a target that this event will have a total purchase order of approximately 10,000 million baht, divided into 9,550 million baht from the On Ground event and orders through the platform. www.thaifex-vts.com is worth up to 450 million baht

for the format of the event THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” in part On Ground Trade Show Products will be exhibited in 11 product zones, consisting of all types of food products, seafood, frozen food, meat, rice and grains, vegetables and fruits, ready-made food products, snacks, beverages, tea and coffee, tools/appliances/equipment. Including various services related to the food and beverage industry, there is also a special zone for displaying Halal and organic products. innovative food Including food products from the region that various provinces have chosen to participate in the event according to the policy of Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce. To connect the cooperation of provincial commerce as a provincial salesman to a commercial ambassador in the name of a country salesman. and promotional activities for Thai potential fruit products such as durian and mangosteen by providing pre-order service (Pre-order) with farmers who produce directly Including activities to showcase products of the future (Future Food) of Thai entrepreneurs who are becoming well-known and gaining more attention in the world market.

“THAIFEX - ANUGA ASIA”, Asia's largest and most comprehensive food and beverage trade show

As for the Virtual Trade Show, it is a virtual food trade show called THAIFEX – Virtual Trade Show (VTS) through the platform. www.thaifex-vts.com By merging Virtual Trade Fair and Virtual – Online Business Matching (V-OBM), it supports virtual trade negotiations from buyers all over the world in real time (Real time). The event can select the type of products interested in viewing booths, videos and product catalogs in 3D, and view products in 2D and 360 degree formats that can be rotated and zoomed in to see label details. Including entering into trade negotiations in the form of text chat (Chat), Voice Call (Voice Call), video call (Video Call) and also have Live Streaming activities, a virtual presentation for exhibitors. Various and innovative products including various startups

Mr. Wisit Limluecha, Vice Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand, said that Thailand’s food and beverage industry is valued for its economic growth. Accounting for food GDP to the country’s GDP is 5.5%. Thailand is the 13th largest food exporter in the world, has a share of the world market at 2.3%, and is the 4th in Asia after China, Indonesia and India. food products THAIFEX-ANUGA ASIA will enable Thai entrepreneurs, both large SMEs, including new entrepreneurs. has brought products and services to the market both domestically and internationally Meeting potential buyers both on ground and virtual, as well as presenting innovative and creative products according to global trends. and new food trends, which THAIFEX–ANUGA ASIA is ready to encourage entrepreneurs to succeed and grow.

“We have received overwhelming response from both domestic and international entrepreneurs. Entrepreneurs are ready to present quality and innovative products to the eyes of the nation. In addition, new products have been developed according to new trends. There is an adjustment to be in line with the market and consumer demand, for example, the development of packaging that can maintain product quality. protect the environment convenient to transport be safe and create confidence in the issue of sterilization for consumers. Currently, there are more than 722 Thai exporters who have confirmed to participate in the fair, 2,085 booths, of which 400 are SMEs. We have been contacted to visit the fair both from home and abroad through various channels because the fair has a wide variety of products ranging from Niche Market to Commodity and has players in every market.” Mr Wisit said

On the other hand, Mathias Cooper, managing director of Cologne Messe Co., Ltd., said that this year’s event had 815 foreign exhibitors and importers on an area of ​​11,592 square meters. That’s up to 2x compared to the latest jobs in 2020 and despite strict travel regulations for some countries. But the number of exhibitors from abroad has increased. It underscores the importance of this event helping to drive the recovery of the region’s food industry. The foreign exhibitors and importers of the aforementioned products come from 35 countries, the largest of them being from South Korea, followed by Vietnam, Italy, Malaysia and Turkey. of the world such as Dole Asia and NTUC also confirmed to attend the event. It’s clear that regular events are still important to business. While exhibitors who were unable to attend the fair in a real area such as China, attended the event virtually. This shows that businesses are eager to attend the event. And they have done everything possible to overcome travel restrictions.

“There is an outstanding new trend in this event, namely environmentally conscious products and packaging that respond to the trend of sustainability. including plant products and products that have received the clean label (Clean label). This year, we have exhibited these products covering more than 20% of the total area. and to respond to food trends that focus on sustainability So we join forces with the Scholars of Sustenance (SOS) Foundation, a food rescue foundation. to be responsible for managing excess food To make sure there are no food waste left over from this event. At the end of the event, the Foundation will collect all surplus food from exhibitors and distribute them to low-income communities. orphanage and shelters covering vulnerable groups in society.” Mr Mathias said

Interested parties can ask for more information about the event. THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition at Department of International Trade Promotion (DITP) Call 1169 or www.ditp.go.th And register to visit the On Ground at www.thaifex-anuga.com Register to visit THAIFEX – Virtual Trade Show at www.thaifex-vts.com

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