“Thailand Coffee Fest 2022”, an exhibition for coffee lovers, bringing products to push the Thai coffee industry

Thai Specialty Coffee Association (SCATH Specialty Coffee Association of Thailand) join hands The Cloud Reinforcing the success of the festival for loverscoffee go ahead with the event”Thailand Coffee Fest 2022 No. 7” Between 14-17 July 2022 from 10.00 – 20.00 at Impact Exhibition Hall 5 – 7 Muang Thong Thani under the concept “The Future, design the future of Thai coffee” with workshop activities and promotions to stimulate purchasing power in the second half of the year It is expected that throughout the 4-day event, there will be more than 700 million baht in circulation.

Nutrada Kunaviwattananon President of the Thai Specialty Coffee Association said that we attach importance to organizing events in accordance with the behavior of consumer groups. It can be seen that after the Work from Home period, the coffee drinking behavior of consumers has become more pleasant and the specialty coffee beans are significantly more popular. Nowadays, when everyone returns to their normal lives outside the home. The coffee culture has changed, coffee lovers are more picky and spend money on good coffee beans. and more in line with their own preferences

In addition to the bustling consumer market On the farmer side, there is also a leap forward in development. This year, Thai farmers have used their knowledge and experience to develop specialty coffee beans. Until there was a Thai coffee that received a cupping score, which is a global coffee quality measure up to 92.89 points, which is the highest score ever for Thai coffee.

Considered a change of coffee business that allows us to see opportunities in various aspects And we are confident that the vision from the past to the present is in the right direction. Journey to the Future of Thai Specialty Coffee Industry is that we are ready to take advantage of new possibilities. To create a new history for the sustainable Thai coffee industry together with all coffee people.

work “Thailand Coffee Fest 2022“This time, I would like to invite everyone. Let’s join together to help build knowledge and design a drinking experience. to indicate their own taste As well as having fun with the design of the occasion. and possibility To create a future for the Thai coffee industry to move forward with sustainability

Little Elephant Kunchorn Na Ayutthaya Managing Director of Cloud and Ground Co., Ltd. said that from the success of organizing Thailand Coffee Fest until entering the 7th year, we still have gained the trust and cooperation from coffee shop operators. Including friends and other businesses in the coffee industry such as tea, bakery, chocolate, etc., more than 200 shops joined the activity on the 3 halls exhibition area, totaling 15,000 square meters, accommodating people attending the event on average every day 25,000 people each, with an expected income of more than 700 million baht in the event.

“We intend this event to be a place where coffee people can meet, choose, compare coffee beans and coffee-related equipment. including asking for advice from entrepreneurs All of them are experts at various booths conveniently with good activities. that are packed every day Whether it is a discussion on coffee business and various workshops for those who come to the event to participate in activities throughout the 4 days” Chang Noi said

Managing Director of Cloud and Ground Company Limited continued that the event Thailand Coffee Fest has continued to focus on the environment From the interior decoration of the event that we intend to design the work to create as little waste as possible. From the beginning, using Up Cycling materials such as cloth made from coffee grounds and PET bottles, which after the event will be cut into shirts for the children. On the mountain where coffee is grown can continue to use And we have a waste management in the event to have a clear place to continue, by setting up a station to separate waste and have the right management method by The Green team that has been working with Thailand Coffee Fest for the 3rd year total. To the food waste that occurs at the Eco Smart team event, it will be converted to organic matter within 24 hours, thus effectively reusing resources for sustainable development.

For the interest this year Packed with special zone activities and activities that prepare to serve knowledge of the coffee world such as

• Coffee Stage The main stage of the event is full of colorful activities and knowledge of the coffee industry, such as a dialogue competition and the Coffee People by SCATH contest, an activity area for real coffee people. There is either a “World Esyenn Championship” competition or a taste of the best 30 types of Thai coffee.
• Coffee House by SC ASSET The area was very popular last year. Play bigger this year. with a special experience that will give everyone People have come to search for the right coffee flavor. Under the concept of Design Your Own Coffee and find many fun activities in this year’s Coffee House.
• Your Cup of Future by TrueCoffee Let’s taste the coffee of the future from Robot Barista who will come to drip and taste it fresh. and immerse yourself in the Reforested Coffee exhibition, which reflects the idea of ​​using coffee as a medium for forest regeneration.
• Proud of Thai Coffee by Jasmine Brand Sweetened Condensed Milk Take pride in glorifying the authentic Thai coffee menu like “Es Yen” that is timeless. by World Esyen champion baristas for 2021, 2020 and 2019
• Coffee Zero Waste The theme of environmental sustainability has always been with the coffee industry and Thailand Coffee Fest. This time, we invited Less Plastic, Earthology, The Geen and CHULA Zero Waste to share ideas on saving the planet through the exhibition. and various educational activities
• Coffee or Tree by Little Tree The only tree market in the selection of trees suitable for planting To increase green space in coffee shops or everyone’s homes.
• Coffee Around The World by TCEB (Convention and Exhibition Promotion Office) On the agenda that Thailand opened a house to welcome foreigners in the past 2 years, this year invited coffee people from various countries to exchange cultures of brewing, drinking, planting, and production. and transfer knowledge to the Thai people at the event as well, and Coffee X NFT Arts, where art will be distributed by 30 artists who interpret the experience of drinking coffee from the 30 best Thai coffee beans of the latest year in the form of digital art in this work Buyers will receive digital art in NFT format, canvas art, coffee grounds shirt printed on the artwork. and the coffee beans that inspired the artist to paint them.

I believe that this event will encourage consumers to pay more attention to Thai specialty coffee. and saw the value that Thai specialty coffee has to the business sector which can play an important role in stimulating Thai industries in various sectors and above all, the organizer I believe that this event will provide an opportunity for coffee people from upstream to downstream to come together to design the future of Thai coffee.

Those who are interested can join the event.”Thailand Coffee Fest 2022” Available during 14-17 July 2022 from 10.00 – 20.00 at IMPACT Exhibition Hall 5 – 7, Muang Thong Thani, free of charge. And can follow more details of the event at the website. thailandcoffeefest, Facebook Thailand Coffee Fest