Government Establishes National Soft Power Strategy Committee
In a recent cabinet meeting on September 13, the Prime Minister’s Office announced the formation of the National Soft Power Strategy Committee. The committee, chaired by the Prime Minister, aims to develop a comprehensive soft power strategy for Thailand. The committee includes prominent figures such as Miss Paetongthan Shinawatra and Mr Pansak Winyarat, who will serve as vice president and consultant respectively. Dr Suraphong Suebwonglee also joins as a committee member, while Phrommin Lertsuriyadet acts as the coordinator and Secretary to the Prime Minister.
The committee, consisting of a total of 29 members, includes individuals from various sectors who have been selected for their expertise and influence. Their identities will be disclosed in due course.
Defining Soft Power and Its Importance
In an effort to provide clarity on the concept of soft power, Miss Paetongthan Shinawatra, head of the Pheu Thai family and Vice Chairman of the National Soft Power Strategy Committee, took to Facebook to address questions raised about the term.
Miss Shinawatra emphasized that soft power should not be confused with the creative economy. While the creative economy is an important aspect, she explained that soft power encompasses a broader scope, including the development of highly skilled individuals, cultural diplomacy, and foreign affairs. It is a multifaceted approach aimed at promoting Thailand’s culture and creativity to the international community and establishing the country as a global leader.
Collaboration for Success
Recognizing that achieving soft power requires collaboration across various sectors, Miss Shinawatra highlighted the importance of cooperation with the Ministry of Foreign Affairs, the Ministry of Education, and the Ministry of Commerce, among others. Each ministry plays a vital role in supporting the growth of industries related to soft power and expanding the market for cultural products on the global stage.
Two Pillars: Industry and People
The development of soft power in Thailand revolves around two main pillars: industry and people.
Regarding the people’s potential, the committee aims to implement a policy called “One Family, One Soft Power.” This policy focuses on developing the creative skills of individuals and upgrading the labor force to possess advanced skills.
For the industry aspect, the committee plans to establish the THACCA (Thailand Cultural and Creative Industries Association) as an industrial development organization. Inspired by successful models in South Korea and Taiwan, such as KOCCA and TAICCA, THACCA aims to drive the growth and competitiveness of Thailand’s soft power industry.
Paving the Way Forward
Throughout the pre-election period, the committee engaged in extensive discussions and consultations to identify opportunities and challenges within Thailand’s soft power industry. Moving forward, the government, in collaboration with the private sector, will strive to harness these opportunities and overcome obstacles to propel the country’s soft power to greater heights.
As the committee begins its work, Miss Shinawatra expressed her gratitude to the private sector for their continued support and dedication. She called on everyone to join hands in the pursuit of elevating Thailand from a middle-income to a high-income country.
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Ing clears ‘Soft Power’, the area has been questioned for a long time. How much do you understand? Confirming that it is not equal to The ‘creative economy’ requires collaboration from many sectors. Supporting industry growth Expanding the market for trading cultural products to the world market
of the case Dr. Chai Watcharong Spokesman for the Prime Minister’s Office Announcing the results of the Cabinet meeting on September 13, with one important issue Settha Thaweesin Mr The Prime Minister ordered the establishment National Soft Power Strategy Committee which will set the strategy for soft power in Thailand, which has Prime Minister sits as president Miss Paetongthan Shinawatra The head of the Pheu Thai family is vice president Mr Pansak Winyarat Be a consultant and Dr Suraphong Suebwonglee is a committee member. The coordinator is Phrommin Lertsuriyadet Secretary to the Prime Minister
Before time, the names of the committee members will be revealed. Including many important people and famous people, a total of 29 people.
Latest on 14 September Miss Paetongthan Shinawatra Head of the Pheu Thai family As Vice Chairman of the National Soft Power Strategy Committee Revealed on Facebook In Shinawatra to clarify clearly “Soft Power” gives clarity to all parties
Ms. Pae Thongthan that Since the soft power policy was pinned Pheu Thai was asked a question: Why do we use the word “Soft power”, do we really understand this word?
First, I would like to clarify that Soft Power not equal to creative economy
But soft power encompasses the development of highly skilled people. creative economy democratic politics and foreign affairs are called “Cultural Diplomacy” (Cultural Diplomacy) Soft power is not just a dimension of the creative economy. or the international political dimension But work must be done in many other areas to achieve development. until the culture of creativity or value can be exported to many countries and continue to become a world leader
That is why we will rely on cooperation with the Ministry of Foreign Affairs to design a cultural export policy. Collaboration with the Ministry of Education and the Ministry of Higher Education, Science, Research and Innovation Support in useful research Developing the potential of entrepreneurs and workers The Ministry of Commerce comes to help support trade and marketing. and many other ministries that need to come together. In addition, there are many industry representatives who come to help identify obstacles and problems in order to unlock them. and help design policies to support industry growth Expand the cultural goods trading market to the world market
At the heart of Softpower’s development This time is divided into 2 parts: #industry a #Potential of people
In order to develop people’s potential, it will be in the policy. #ofos one family one soft power : Human potential development policy Developing people to have creative skills Upgrading the skills of Thai workers to have advanced labor skills
In terms of the industry, we will place #THACCA : Industrial Development Organization The same model as KOCCA in South Korea or TAICCA in Taiwan.
throughout the work period before the election Ining and the policy team went to a meeting. Ask for opinions and discuss ways to develop the industry for the better. And they found that there are still many opportunities in our country’s soft power industry.
Pheu Thai will continue to collaborate with the private sector. I would like to take this opportunity to thank the working group from the private sector who will come together to work together in the future.
I would like to introduce myself to everyone. Let’s work hard together. Take the country from a middle income country to a high income country.
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