note – Thanet Petchsuwan, Deputy Governor for Marketing Asia and the South Pacific Tourism Authority of Thailand (TAT), one of the panelists of BOOST UP THAILAND organized by Matichon newspaper on November 3, 2021 in the form of live streaming, where listeners will be informed of the future of tourism. After Thailand has opened for tourists since November 1 and the country problem 2022
After the government announced the opening of the country on November 1, 2021 to accept foreign tourists. who have received the full dose of vaccination and is a traveler from 46 low-risk countries. Unlocking Thailand to unlock conditions or measures that is also a restriction on travel to travel to Thailand especially tourists in the near-term market or the main Asian market Due to the implementation of the Phuket Sandbox project From July 1st to the present Now we see the number of foreign tourists coming to visit through Phuket Sandbox, almost 60 thousand people, most of them are tourists mainly in long-distance markets such as the United States and Europe, but the near-term market Still not much to see, despite the closer travel distance.
Moving forward to market in Asia and the South Pacific From now until 2022, starting with the policy of unlocking Thailand. seeing various announcements of the government that has relaxed measures for foreign tourists Those traveling to the Kingdom of Thailand, such as the announcement of reducing the number of quarantine days from 14 days to 7 days from October 1, 2021, the announcement of the Center for Operations Measures for entry and exit the country. And the care of Thai people abroad (Sor Kor Kor Kor.) dated October 21, 2021, approved 46 countries or areas that come to Thailand under the conditions of refraining from quarantine. and limiting the travel area
by the government’s stance that began to relax measures on travel to Thailand For international tourists, this is a good sign for the Asian and South Pacific markets. Because of the near-term market area has a short stay or a day to stay overnight in tourism is not much divided into ASEAN markets Average stay period of 4 days, Asian market average 5-7 days, Oceania market average 10 days.
The government will relax the measures and many countries of origin still have some restrictions, such as China, which has measures to ban the sale of foreign tours. And the government is strict on travel issuance by tourist visas (TRs), visas and special tourist visas (STV), especially in the main countries of origin. Focusing on the market, including Korea, no direct flights to the sandbox area, Japan, no direct flights to the sandbox. And Thailand is still a high risk area for Japan. making it impossible to sell tours Or buy travel insurance. Hong Kong still counts Thailand as a high-risk area. And when returning to the country of origin, 21+7 days of quarantine is required. India has no direct flights to Thailand. India will only allow international commercial flights with countries that have entered into a matchmaking agreement (Air Travel Bubble) with India only. Singapore, Thailand is also a high-risk country. And when tourists return to Singapore, they must self-isolate for 10 days at designated locations. with an approximate cost 35,000-40,000 baht, Laos returning to the country of origin must be quarantined for 14 days, and Cambodia, returning to the country of origin must be quarantined for 7 days.
Currently, we have studied the situation of the countries of origin in the Asian and South Pacific markets. and look for opportunities and prioritize (Priority) of each market by considering restrictions, measures and policies of each country that Which market is ready to travel to Thailand first?
by TAT has set the direction Asia and South Pacific Market Operations under the unlock Thailand plan to unlock restrictions
By defining the operating guidelines in 3 phases: Phase 1 Now or Immediate start in areas with high probability and immediate action Which is a country in the list of 46 countries or areas announced by the SEC. There are 10 countries or areas under the responsibility of the short-term market, namely Australia, Bhutan, Brunei, Cambodia, China, Japan, Malaysia, Singapore, Korea, Hong Kong.
Stage 2 Soon or high chance area But there are still restrictions on travel from the country of origin. such as India, Laos, Indonesia, the Philippines, Vietnam
and Phase 3 Later, or the waiting area, but has potential. Despite the strict restrictions on travel from the country of origin It is a country or area designated by the Ministry of Public Health (MoPH) to be in a high-risk group, such as Taiwan, Bangladesh, Pakistan, Sri Lanka, Maldives, Nepal.
Problems in marketing tourism in Thailand In the past, there has never been a problem of demand (demand) for foreign tourists traveling to Thailand. Due to the continuous demand
But the main problem is more from the domestic supply side. who tried to solve each other all the time which the arrival of COVID-19 Make everything short But it is considered that we can recuperate. reconcile and solve problems
Upgrading the ability to compete with other countries Although Thailand is a popular tourist destination for foreign tourists. But the tourism industry is still highly competitive. especially after the COVID-19 pandemic It is expected that competing countries are prepared to compete for a share in the tourism market in this early stage for sure.
Make Thailand that has taken action to strengthen its strengths. and take advantage of the opportunity that the Thai tourism industry has entered recuperation to speed up the levels in various matters to enhance Thailand’s ability to compete with other countries
By raising the level of Thai tourism, it will focus on 3 areas: 1. Creating good hygiene 2.Safety and 3.Environment
In the role of TAT under the supervision of the Ministry of Tourism and Sports used during this rehabilitation of the tourism industry Let’s start working with the pilot area for opening the country.
by the area that will be open to foreign tourists There must be a city development plan with a risk management plan along with the visitor exposure. To build confidence for both Thai and foreign tourists to have confidence in the management of tourist attractions to be safe. There are standards and measures for public health. as well as having a balance between economic, social and environmental dimensions. This makes both the creation of good hygiene and safety. and pay attention to the environment has been planned to improve especially in provinces that are preparing to accept foreign tourists due to considering the readiness of each province Must be prepared that must score more than 80 points or more before it can be considered that it is ready to really welcome tourists, such as Chiang Mai. Make a plan with a score of more than 81 points.
TAT is determined to continue working with partners from both the public and private sectors to drive and drive integration. and working together to raise the level of safety and public health measures The quality of products and services that meet the standards together to promote responsible tourism to reduce the impact on the environment To enable Thailand to increase tourism competitiveness on a par with competitor countries. and for the main purpose is Sustainable Tourism Industry Growth
Covid-19 pandemic crisis It is a situation that we do not expect and do not want to happen. Therefore, we must try to learn and summarize the lesson. to create opportunities from the crisis by reshaping Thai tourism in a new way The following is an opportunity to improve the quality and potential of the supply chain. from enhancing skills to enable entrepreneurs to adapt and compete both adding value to tourism products and services To create value and uniqueness to stand out in the market It is an opportunity to screen potential tourists. and access to high-end tourists Opportunity to cultivate and promote responsible tourism (Responsible Tourism) and create a quality group of tourists who care about the environment. because while working at home It helps nature to recover beautifully as well.
It is also an opportunity for human beings to adapt to a new way (New Normal), to be more concerned with health, sanitation and safety. It is an opportunity for the business sector to adapt to the digital age. Bringing technology into service To reduce energy consumption and focus on a cashless society To reduce the risk of COVID-19 and increase security in the financial and economic system
Including the opportunity to see the cooperation of agencies around the world to stop the spread of COVID-19, such as the establishment of a patient assistance fund. Allocating and sharing vaccines Integration of Medical Sciences for Vaccine Research to jointly move the world forward together All of these are opportunities and important starting points for transforming the tourism industry to grow stronger, sustainable and balanced.
Changes that will be tangible in 2022 in the Thai tourism industry After this it won’t be the same again. due to changing consumer behavior Enter the New Normal tourism, which is expected to increase the market competition. This allows us to see a clear change in the transformation of the new business model. adjust the target audience from quantitative to qualitative and may have to turn their attention to the short-term market or increasing the domestic market to reduce dependence on a particular market Applying digital technology in business operations and upgrade the service In order to meet the behavior of tourists in the new era, most of them use online mainly. Skill development of business personnel Maintain and enhance the quality of service and competitive advantage to meet the increasing demands of customers.
especially regarding safety and hygiene including adjusting to a new business balance with New Normal tourism, risk management planning To be ready for business in any form and situation
and the important thing is Incorporating hygiene factors is an important part of your business marketing plan. or the next risk management plan
What we will see clearly in the following changes are: We will no longer see the influx of foreign tourists visiting Thailand in the past.
But the tourism from now on will focus on small groups Traveling as a family with friends, not popular with large tour groups like the pictures I’ve seen The number of tour buses parked at various tourist attractions per day. Traveling in groups of hundreds of people Or the tour guide must hold a red flag to guide a large group tour. According to tourist attractions that are popular with foreigners I believe we won’t see that kind of picture again in 2022.
For example, we are currently unlocking for Korea. And invaded the market for tourists who like golf, causing on November 5, there will be a direct flight from Korea to Chiang Mai Airport. The first trip amounted to about 80 people who were all golfers. This group of tourists is considered a group that has a really high spending potential. Spend 3 times more than normal tourists, which normal tourists spend 5000-10,000 baht per day.
In addition, what will be seen next is called Amazing Thailand new chapter or presenting new images of Thai tourism, such as placing pictures of Thai tourism as the most beautiful office in the world Because now we can work anywhere. Please only have internet. The group of people who can work outside the office is increasing nowadays. Makes Thailand have many tourist attractions that can sit and work as well, such as coffee shops and restaurants.
Including from the information found that Thailand was voted as the city that received the best position as a place to work and travel in 3 provinces: Bangkok, Chiang Mai and Phuket. This is a new marketing model from now on.
Dialogue BOOST UP THAILAND 2022 Held on November 3, 2021 again on the occasion of Matichon newspaper stepping into its 44th year, reflecting Thailand further. organized in the form of live streaming via Facebook : Matichon Online, Prachachat, Khaosod, YouTube : matichon tv, Matichon Online, Line Official : @Matichon, Tiktok : @matichononline
from 9:00 a.m. to 12:00 noon. honored by Mr. Supattanapong Panmeechaow Deputy Prime Minister and Minister of Energy Opening ceremony and giving a special lecture on “Boost Up beats new problems for the Thai economy” then Mr. Atthaphon Rerkpiboon Chief Executive Officer and President, PTT Public Company Limited gave a special lecture on “Change your business to fight the economy after covid” later Mr. Settha Thavisin President of Sansiri Public Company Limited gave a special talk on “Private perspective… the future of business 2022” have Mr. Sorakol Adulyanon Weekend Matichon columnist and famous presenter as a moderator
After the special conversation ended There was a discussion about “Going forward through the country 2022 problem” continue with Mr. Sakchai Unchittikul Vice President, Federation of Thai Industries Chairman of the Institute of Agriculture Industry, Federation of Thai Industries and Mr. Thanet Petchsuwan Deputy Governor for Marketing Asia and the South Pacific Tourism Authority of Thailand participated in the discussion. Mr. Bancha Chumchaivet as a moderator
