A series of promotion activities of “Asian Games Culture Walks in Ten Cities” with the three major cultural IP as the carrier opened in Hangzhou
Daily Business NewsFrom the earliest “forever forward”, to “the starting point of soaring”, “unity, friendship, progress”, “fusion of Asians”… to Hangzhou’s “Heart-to-Heart, @Future”, the spirit of the Asian Games has gone all the way. Constantly, in 2022, it will come to the south bank of the Qiantang River, where it will release its fragrance in the blooming “Lotus”.
The approach of the Asian Games has made the city of Hangzhou full of vitality, and as the opening time approaches, various preparations have entered the sprint stage one by one. In order to showcase the Asian Games style and carry forward the spirit of the Asian Games, yesterday morning, the “Asian Games Walks in Ten Cities and Geely Walks with You” cultural promotion series (referred to as “Asian Games Culture Walks in Ten Cities” activity) was grandly held at the main stadium of Hangzhou Olympic Sports Center (Big Lotus). start up.
At the kick-off ceremony, for my country’s shooting athlete Xu Haifeng, who won the first gold in the Olympics, the Hangzhou Asian Games mascot, which symbolizes the spirit of the Asian Games, was presented to eight youth champion representatives. As a senior on the field, he also has high hopes for the young athletes, hoping that they can grow up quickly.
The mascot inherits not only the “championship spirit” and Asian Games spirit that Chinese athletes continue to challenge their limits and achieve outstanding results, but also contain the attention and support of all sectors of society for the Hangzhou Asian Games, and the national people’s enthusiasm for the younger generation of athletes to win the championship. expect.
At the event site, the team composed of the 4th generation Emgrand cars of Geely Group, through the cool team performance, will help the whole process of the upcoming “Asian Games Culture Walk in Ten Cities” event. The first stop of the event will go to Shanghai today.
It is reported that the “Asian Games Culture Walks in Ten Cities” event will use the three major cultural IPs of “Asian Games UP” (Asian Games Fun Run), “Asian Games MUSIC” (Asian Games Good Voice), and “Asian Games TALK” (Asian Games Propaganda) as carriers. The ceremony ends. Later, we will enter Beijing, Shanghai, Nanjing, Xiamen, Shenzhen, Guangzhou, Wuhan, Chengdu, Xi’an, and Tianjin, and plan activities in line with local characteristics according to the sports and cultural characteristics of different cities, spread the Asian Games culture in all directions, and showcase the Asian Games. Demeanor.
Source: Daily Business Daily Author: Correspondent Shen Yufei and Reporter Zhou Yufei Editor: Gao Tingting