The cumulative box office in the summer of 2022 has exceeded 3.7 billion yuan, which is close to the same period last year – yqqlm

Original title: The summer box office exceeded 3.7 billion yuan, and the business of listed film companies gradually recovered

Source: Economic Information Daily

Since July, the summer season of the film market has continued to heat up. Data from the Lighthouse Professional Edition shows that as of press time on July 18, the cumulative box office for the 2022 summer season has exceeded 3.7 billion yuan. “This data is very close to the same period last year. The total number of operating theaters across the country has exceeded 10,000 for 25 consecutive days, and the operating rate has remained above 80%. The operating rate of most cities has basically returned to last year’s level. The overall recovery is good.” Lighthouse Professional analyst Chen Jin told reporters. Institutional sources said that the current film market is continuing to pick up. If the momentum of the summer film market is rekindled, the performance of listed film companies is expected to pick up first.

Specifically, as of now, the total number of operating theaters nationwide is 10,119, and the national theater operating rate is 83.2%. From a regional perspective, some new first-tier and second-tier cities, such as Wuhan, Changsha, Foshan, etc., performed outstandingly, and their box office share was more than 20% higher than that of the previous year. In terms of films, so far, 6 films have exceeded 100 million at the box office. “In terms of genre, from the perspective of the films that have been released and have been set, the summer file shows the characteristics of diversified genres and different audiences. As of now, “Lone on the Moon”, which is the most popular movie to be released in the summer file, has not yet been released. The file is fixed, but the total number of people who want to watch it on Taobao has exceeded 470,000, and in the past 2 weeks, there have been 10 days in which the number of people who want to watch it in a single day has exceeded 10,000. I look forward to the good box office performance of the market this summer, which will further boost the recovery of the industry. confidence.” Chen Jin said. According to the data of Lighthouse Professional Edition, the summer season (June-August) is the strongest season in history, and its box office accounts for nearly 30% of the whole year.

Judging from the performance forecasts of the semi-annual reports disclosed by some companies, although the performance in the first half of the year continued to be under pressure, all of them were optimistic about the second half of the year.

Enlight Media expects to achieve a net profit of 175 million to 230 million yuan attributable to shareholders of listed companies in the first half of the year. The announcement shows that although the industry as a whole is still facing huge difficulties and challenges, the company expects that the entire industry will gradually return to normal, and the release of films will also enter a normal state. It is expected that the market is expected to rebound significantly in the second half of the year. China Film’s net profit attributable to shareholders of listed companies in the first half of 2022 fell by 91% to 94% year-on-year. The company said that since June, with the support of multiple measures to accelerate the recovery of consumption introduced by the state and local governments, the company’s various businesses have gradually recovered. Wanda Films stated in its performance forecast that at present, the resumption rate of theaters across the country exceeds 80%, and the resumption rate of the company’s subordinate theaters exceeds 90%. The recovery in theater operating rate also promotes the finalization of more high-quality film content, the domestic film market film supply and audiences. The demand for movie viewing is gradually recovering, and the market is showing signs of recovery. The company’s box office in June increased by 6.9% year-on-year, and its operating business has gradually recovered. With the boost of the summer program, the film industry is expected to recover in the second half of the year, and the company’s theater operation performance is also expected to gradually improve.

Centaline Securities said that the domestic movie viewing demand has performed well recently, and the decline in the box office has narrowed significantly. It is expected that in the third quarter of 2022, the domestic film market will achieve a relatively substantial growth from the previous quarter, and it is also expected to achieve positive year-on-year growth.