The debut of RuirUiruI “DRAGON REBORN” is about to open the Rui multiverse, the rebirth of the dragon

“The original intention of the RuirUiruI brand is to “explore the true self”.

With the development of the times, changes in society, abundance of material things, the spiritual world has become chaotic.

The freedom I long for in my heart is nowhere to be found.

The RuirUiruI brand is based on the original intention of exploring spiritual freedom and a full soul, and the core idea of ​​establishing the brand.

RuirUiruI gathers the new generation design team and management team from the post-80s and 90s, hoping to give more outstanding young designers a chance to show their abilities and realize their own value through the brand platform. RUI partners are working hard to break the step-by-step model of the industry, gain insight into trends and hotspots, introduce more empathetic design ideas and product concepts, and grow together with users.

The RuirUiruI brand is committed to integrating cultural heritage into design, craftsmanship and more. Outline the shape of the body with stitches, show the taste of the fabric, and explore the uniqueness that belongs only to you with the definition of design for friends of RUI.

“The RuirUiruI brand culture respects diversity and recognizes all possibilities.”

RurUiruI wants to be unique and longs for brand friends who can accept a diverse self. RuirUiruI hopes to have a spiritual resonance with brand friends, so that more people can see a different self.

The brand revolves around an infinite, infinite, and genderless, timeless setting, which is eager to sympathize with more groups, and lead more people who love life to enter the utopian world this is full of stories.

The original intention of RurUiruI is to convey the freedom of human nature, to create opportunities for everyone in their own time, and to give everyone a chance to feel the true self.

“Born to be human, why not?”

Being born is “involuntary” When we are born as human beings, there is not always anything we can do. You cannot decide your own birth.

And “do your own thing”, the growth after birth is determined by our own efforts.

For “maverick”, no matter how good or bad, regardless of direction, how to walk is to be unique. Because there is only one “I” in the world.

This unique “I” is the “true self”. Of course the “real self” needs to be explored.

“I” cannot be controlled as a human being, and no matter what, this is the direction in which “I” can move forward and work hard. Perhaps the purpose of being born as a human being is to discover “what”. The establishment of RurUiruI is to collect unique “I” and collect more interesting souls.

“As a new generation brand, RuirUiruI’s biggest core advantage and competitiveness is to diversify the original power and vitality of young blood.”

Creation requires inspiration, while design requires a sense of life. As well as being beautiful, a good garment can also give the viewer a spiritual shock. RurUiruI pays attention to the combination of humanities and brands, and is committed to creating a utopia of art and spiritual life, rebuilding themselves for those who follow freedom, and building a bridge to the spiritual world of the past.

RuirUiruI never rigidly prescribes the designer’s line, and allows it to grow and develop freely, and guide the brand to move forward with the designer’s growth. Refusing to follow the crowd and insisting on being yourself is the first criterion for exploring your true self.

‘Dragon Reborn’

As a brand with original intention, RuirUiruI, based on the humanistic spirit, integrates freedom and pure design concept, is committed to exploring the true self with unique design, and cooperates with artist Gu Yuan in this 23SS show with constant creative power.

The debut of 2023ss will be based on the theme of Dragon Reborn, expressing the myriad changes in the dragon, showing its image of auspiciousness and evil, and reflecting the RUI brand spirit of encouraging the diversity of original power through its many changes along with the design. . Guide the audience to find a different self and a different descendant of the dragon through the existence of the dragon in this big show.

The organizer hopes to build everyone’s understanding of the RuirUiruI brand through this big show, so that everyone can feel the brand culture through the form of clothing, and at the same time convey the brand’s concept with the theme “Dragon Reborn”.

RuirUiruI’s first show will combine the innovative concept of design to craftsmanship, reflect the theme of “Dragon Reborn” with bold and avant-garde silhouettes, and use the most familiar yet most unexpected materials to combine into accessories for production. technology digital products to introduce brand culture.

The design elements are also ingeniously integrated into the installation space, while the creation of secondary art is done, and the spirit of the RuirUiruI brand is displayed with figurative beauty. When the simple style is integrated with bright colors, the cutting-edge technology collides with memories and transformations, a visual feast of extreme contrast is about to open. The perfect combination of interesting fashion and psychedelic electronic music will open the curtain of sudden and limitless. with a rhythmic audiovisual experience.

In the show “Dragon Reborn”, you will immerse yourself in the dream of utopia. There is beauty, but also darkness. Through this show, the brand will show the multifaceted world, discover resonance, and explore its own unique soul.

To continue exploring and pursuing, your utopia is just ahead. There are many aspects to everything, and it should break the definition. Create opportunities for everyone in their own time.

RurUiruI will use this big show to gather the dragon descendants, and look forward to feeling love and beauty with you, keeping to the original intention, chasing dreams, and watching the wonderful “Dragon Reborn” with each other