Original title: The iPhone 14 depreciation rate is twice that of the iPhone 13, and the iPhone 14 Plus has depreciated before its release
Apple’s iPhone 14 series has officially started pre-sale on September 9, and it has been almost a month since the pre-sale, but the latest iPhone 14 Plus has not been officially launched.
Although not yet on the market, the popularity of the iPhone 14 series has declined, and only the iPhone 14 Pro series is still relatively hot. The main reason is that the iPhone 14 and 14 Plus are similar to the iPhone 13 series in terms of configuration, so the value retention rate of the iPhone 14 series is much lower than that of the previous generation.
A recent research company SellCell analyzed the average redemption value of more than 40 recyclers and concluded that, compared to the same period last year, the depreciation of the iPhone 14 is more than twice that of the iPhone 13.
The data shows that the iPhone 14 and iPhone 14 Plus depreciated twice as fast as the iPhone 13 and iPhone 13 mini in the same period of 10 days after they went on sale.
In particular, the depreciation rate of the iPhone 14 reached 38.4%, while the depreciation rate of the iPhone 13 last year was 18.2% Even the iPhone 13 mini, which was canceled by Apple, depreciated only 20.3% in the same period .
Even the iPhone 14 Plus has already depreciated before it goes on sale, with an expected depreciation rate of 38.6%, the highest in the last two years.
The more popular iPhone 14 Pro also has a depreciation rate of more than 30. Only the iPhone 14 Pro Max has a depreciation rate of less than 20%, which is lower than that of the iPhone 13 Pro Max.
The main reason for the problem caused by external analysis is that the configuration and price of the iPhone 14 and 14 Plus are not balanced. The configuration of the iPhone 14 Plus and the iPhone 14 is basically the same. The price is close to one of the iPhone 13 Pro. Instead of buying the iPhone 14 Plus, you should spend a little more on the more powerful iPhone 13 Pro.
And recently, a product supply tracking agency said that compared to the iPhone 13 Pro, the demand for the iPhone 14 Pro model is still high, and the demand for the iPhone 14 is weaker than the iPhone 13 .
The Apple Product Availability Tracker released by JPMorgan analysts on Sunday sees a similar situation to the previous week, with strong demand for Pro models and weaker demand for non-Pro models.
However, there are also analysts who believe that as the launch date of the iPhone 14 Plus on October 7 approaches, the model’s delivery time has started to lengthen, and the launch date has been exceeded in most regions except the United States. JPMorgan Chase believes this is a sign that the model is gaining favor with consumers as the launch date approaches.
As the most popular iPhone 14 Pro series of this generation, its iconic feature is the “Smart Island”, which comes with a new hole-mining screen and UI interaction system.
Regarding this feature, Craig Federighi, Apple’s senior vice president of software engineering, said in a recent interview that this feature represents the first major user experience change for the iPhone since the iPhone X five years ago.
“This may be the first major operational change in the five-year history of the iPhone X. Five years ago, the iPhone X removed the physical Home button, which fundamentally changed how the iPhone functions in various ways, such as how to unlock the lock screen, how to Go back to the home screen, how to switch apps This new feature also changes the look of the iPhone, and it made me think again about how to run multiple apps, notifications, and how to manage ongoing behavior in the For us, what’s happening on the iPhone It was a very exciting challenge to integrate things into this small interactive space,” says Craig Federighi.
However, Smart Island’s reputation among consumers is not very good. Some of Apple’s own apps are not customized, not to mention most third-party apps. Whether or not it can be customized depends on the mood and speed of the developer.
As for whether Apple will return Touch ID to the iPhone in the future that many users are looking forward to, a new report from Mark Gurman, a well-known Apple whistleblower, said that Apple tested Touch ID under the screen during the last few years, but Touch ID will not return in the future iPhone 15 or other flagship models.
Mark Gurman also said that in the last few years, Apple has been discussing bringing back Touch ID to high-end iPhones, and has tested Touch ID under the screen, considering applying it to the power button, it will Face ID continues to exist, only it will not go back to the iPhone.
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