Today, the global leader in electric sales is Tesla, but major traditional car manufacturers have expanded their development of electric vehicles to compete with Tesla. Among them, Mary Barra, CEO of GM (General Motors), a major American manufacturer, has always been full of confidence in defeating Tesla. More to share its source of confidence.
The GM chief pointed out that the key to beating Tesla is low-priced electric vehicles, such as the Chevrolet Equinox EV, which is under $30,000.
General Motors CEO Mary Barra said that the key to defeating Tesla is to make electric cars cheaper, not only to sell high-end models, but also to reduce the price of electric cars to the threshold of 30,000 US dollars (about 890,000 Taiwan dollars). The first product is the Chevrolet Equinox EV, which is an electric recreational vehicle.
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Tesla’s current entry-level electric SUV, the Model Y, recently rose to $57,940.
Tesla’s cheapest model, the Model 3, is currently asking for as high as $46,990, and the Model Y, which is positioned as an entry-level recreational vehicle, has recently risen to $57,940. If GM really launches a car model below $30,000, coupled with the huge amount of original brand loyalty The number of customers expected to pose a threat to Tesla.
However, the Chevrolet Equinox EV, which GM is preparing to compete with Tesla, is not expected to go on sale until 2024. In addition, the affordable electric crossover Compact SUV cooperating with GM and Honda will not be launched until 2027. Tesla is expected to expand the lineup of models at that time. It’s still unknown, but Mary Barra emphasizes that this is a long-term struggle.
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