Consumer lifestyles are constantly changing. causing the opening of new branches of the retail sector The new format must always be changed. in order to meet customers’ needs as much as possible
“Gourmet Market” Under The Mall Group, one of the premium supermarket models that has always been well received by customers From the first branch at The Emporium, followed by Siam Paragon and The EmQuartier. And in order to meet the changing needs of customers, The Mall Group has therefore proactively opened a single branch or Stand Alone model (Gourmet Market) focusing on new locations with high potential.
Currently, Gourmet Market has a total of 7 single branches, including Terminal 21, Promenade, CDC Ratchaphruek, Don Mueang, MRT Ladprao, Design Village Phutthamonhon Sai 3 or Boonthavorn Pinklao or Boonthavorn Pinklao and the latest branch with Design Village Bangna
Supawut Chaiprasitkul Mr CEO of Supermarket and Food Product Management Group, The Mall Group Co, Ltd, said that The Mall Group has expanded Gourmet Market supermarket branches as a single branch (Stand Alone) since 2019. Currently, there are 7 branches.
“The strength of the one-branch opening model is different from The branch in the center Creates a concept that is particularly specific to the customer group in that zone Including having a restaurant that meets the needs of customers in that area But it is still not available in that neighborhood center. “
For opening a single branch, a total of 7 branches in the past Have continuously received good feedback from 5 key elements, namely 1. Understanding and responding to customer needs in each zone 2. Product groups, restaurants that customers want. But not in that area 3. Quality of products and services. that continues and does not differentiate in large branches Maintaining brand standards 4. The strength of the brand that builds customer confidence and presence 5. Partnership with experienced and strong alliances. and support each other
Gourmet Market’s one-store expansion plan in 2023 plans to open 2 stores, one in Design Village Bangna and another in the planning process, which plans for future stores.
“Proceeded to expand the strategy to expand more branches in one way. Focus on expansion in economic areas with high purchasing power.
The opening of the first single store this year at Bangna Gourmet Market (Stand Alone), a new branch.Bangna Design Village It is a collaboration with Boonthavorn in jointly opening a branch in the area as a second branch from 2019, opening in Design Village Bangna in Phutthamonhon Sai 3 area. This is the largest independent branch with an area of 2,700 square meters of university.
For the new branch, Gourmet Market Design Village, Bangna, invests 100 million baht by choosing to open a new branch in Bangna area. It comes from the purchasing power potential of consumers in Bangna district. It is another important economic area in Bangkok in the eastern zone. High-end housing estates, schools, hospitals are all within a radius of 5 kilometers. Around the project, there are more than 180 villages with 4.20 thousand houses.
The Bangna Gourmet Market Design Village area also has a location close to Suvarnabhumi Airport. Therefore, it is an opportunity for the company to expand its target customer groups to tourists. who want to buy souvenirs before returning to the country For highlights in the product group, there will be “Thai Gourmet” The most popular product group for foreign tourists.
This branch has an area of 2,500 square meters with the concept of “The Ultimate Neighborhood Supermarket To Live Life: New Neighbors Near Your Home” which aims to choose the most to make customers feel warm Friendly when coming to use the service at the Gourmet Market, like being a neighbor to the customer.
Another strength is the presence of more than 30,000 premium quality products, including more than 20 famous street food outlets from Gourmet Market and Gourmet Eats, focusing on the needs of new generations who want convenience and speed. all to emphasize that A First Class Gourmet Destination The leader of first class premium Thai brand supermarkets It is open every day from 10:00 AM to 10:00 PM.
