Following MIRROR and ERROR, ViuTV launched an idol group. COLLAR, a girl group formed by the top ten “Making Stars 4”, officially debuted the day before yesterday and has become a hot topic in the city. How strong are you? Answer you with numbers.
COLLAR’s debut press conference on Wednesday evening was watched by as many as 100,000 people during the live broadcast on Facebook, and 30,000 people watched the live broadcast on IG at a later time. Another popularity indicator is the number of followers on IG. COLLAR has already had more than 10,000 fans following his official IG account before his official debut. The number of followers on the night of his debut was even more crazy. As of 3 pm today, more than 230,000 followers have followed, compared to the group MIRROR. The 330,000 followers are really menacing.
As for COLLAR’s first Taiwanese song “Call My Name! “The MV of “The MV was released on YouTube at 8:00 p.m. on Thursday night, and has been played more than 540,000 times. I’m afraid that it should exceed one million by the weekend, which is a serious exaggeration.
TVB’s “Legend of Sound Dreams” has always been regarded as a weapon against ViuTV. The After Class consists of 4 participants with an average age of 15 years old, Yan Mingxi (Gigi), Yao Zhuofei (Chantel), Zhong Roumei (Yumi) and Zhan Tianwen , I found out that it took almost 2 months to debut in the name of a group, but the popularity on the Internet was not enough for COLLAR fighting on the 2nd day of debut! First of all, I searched for After Class on IG, only to find a suspected official account, but the introduction content does not indicate that it is a set or not, and this account has more than 3,500 followers, which is only more than 1% of COLLAR!
Even excluding team accounts, Chantel, the most followed member of After Class members, has 100,000 fans on IG, and COLLAR popularity king Marf (Qiu Yantong) has 188,000 followers. Let’s compare Gigi (After Class) and Day (COLLAR), who are ranked second in the number of IG fans of the two girls’ groups, both of which are followed by many people from Day.
After Class’s first single “To Memories for Today” was released on Youtube at the end of November last year, and has received more than 760,000 views so far, still winning in numbers.
However, the advantage of TVB at the level of traditional TV audience is that Viu is difficult to replace. Even if the fundraising show on the weekend and the “Youth Self” starring “Sound Dream Gang” only have ratings at 14 and 15 o’clock, they are many times better than Viu. count. This girl group battle is arguably the best example of today’s “TV vs. Internet”.
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