The Prime Minister ordered all agencies to support the use of Soft Power to promote the tourism sector.

Mr. Anucha Burapachaisri Deputy Secretary General to the Prime Minister for Political Affairs Acting as spokesperson for the Prime Minister’s Office revealed that General Prayut Chan-o-cha, Prime Minister and Minister of Defense ordered all agencies to promote the tourism sector Support’ the use of Soft Power by promoting 5F culture, emphasizing the use of Thai identity to create travel experiences. attract Thai and foreign tourists

A spokesperson for the Prime Minister’s Office said that with the Prime Minister’s tourism promotion policy All units respond to concrete work. The Tourism Authority of Thailand (TAT) will raise the level of use of Soft Power as another important factor to attract tourists. By using the 5F cultural promotion method to build on the trend of travel to Thailand, including food, films and videos (Film), Thai fashion design (Fashion), Thai martial arts (Fight) and festivals (Festival), which recently There are ways to use festivals and events to create travel trends, for example, in terms of food, to declare 2023 as the “Year of Thai Gastronomy”, while also promoting Walking Street markets and will organize an international food festival (Bangkok International Food Festival)

while film and video The Film City Tour Package will be launched following in the footsteps of famous films and series. In order to drive the trend of travel in 2023, there will be a number of visitors according to the goal of 250 million people – times in the field of Thai martial arts. Emphasis on presenting Muay Thai fights on February 6 The biggest Wai Kru Muay Thai event in the world (Amazing Muay Thai Festival 2023) will be at Rajabhakti Park. Prachuap Khiri Khan State In a world record by the Guinness Book of Records, over 3,500 people came to the event.

As for the festival, “Thailand Tourism Festival Limited Edition 2023” will be in the middle of the year and will raise the level of local traditions. Thai wisdom and culture to be more known to foreigners, for example, the Chinese New Year festival in Yaowarat will be decorated with lights for a full month to welcome the return of Chinese tourists. Songkran evening event

Mr revealed Anucha that the Prime Minister of the UK has emphasized the promotion of the tourism sector. by using Thai identity, lifestyle, local wisdom, arts and culture as key selling points Excellent Thainess in every festival can also create many more activities to support tourism in the future according to 5F cultural promotion guidelines Thailand has potential the First Minister believes that organizing these activities will open up experiences for tourists to experience the beauty of the culture. color of fun together with beautiful Thai attractions