Although the current PlayStation 5 has sold as many as 1.2 million units in the Japanese market, it is undeniable that Xbox Series X|S does have significant sales growth in Japan, and the head of the Xbox department Phil Spencer continues to emphasize that he will not abandon the Japanese market layout. It also emphasizes that it will continue to cooperate with Japanese game players in depth, and does not even rule out the acquisition of more Japanese game studios to expand more Japanese game assets.
According to the statistics of the Japanese Diantong Magazine, Microsoft’s Xbox Series X|S launched at the end of last year has accumulated close to the cumulative total sales of previous Xbox One series models in Japan in less than one year.
According to the data, as of October 10 this year, the cumulative sales of Xbox Series X in the Japanese market reached 64,284 units, while the cumulative sales of Xbox Series S reached 38,307 units, totaling more than 100,000 units.
This amount was achieved in less than a year, compared to the previous Xbox One series launched in Japan, which took about 4 and a half years to achieve. That is, it officially entered the Japanese market from September 2014 until 2018. Cumulative sales only reached 100,000 units in November, and later the cumulative sales volume only increased to about 115,000 units.
Therefore, the sales performance of Xbox Series X|S in Japan has completely reversed the previous Xbox sales disadvantages in the Japanese market. This performance is mainly due to Microsoft’s continued expansion of the Japanese game market in recent years and in-depth cooperation with Japanese game players.
In addition, compared to when the Xbox One series was launched in the Japanese market that year, it was almost a year later than the international market, and half a year later than the official launch of the competitor PlayStation 4 in Japan, and many 3A-level games were almost prioritized. It was chosen to be released on the PlayStation 4 platform, which also seriously affected the sales performance of the Xbox One series consoles in Japan.
Although the current PlayStation 5 has sold as many as 1.2 million units in the Japanese market, it is undeniable that Xbox Series X|S does have significant sales growth in Japan, and the head of the Xbox department Phil Spencer continues to emphasize that he will not abandon the Japanese market layout. It also emphasizes that it will continue to cooperate with Japanese game players in depth, and does not even rule out the acquisition of more Japanese game studios to expand more Japanese game assets.
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