The “smartphone” market is sluggish. “Apple” will not increase production of “iPhone” this year.

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US tech giant Apple Inc. plans to produce 220 million iPhones this year. close to last year While China’s “Android” smartphones experienced a slowdown in sales in the first quarter of this year.

news agency Bloomberg The report cited an anonymous source close to “Apple Inc.“This year the company is talking to suppliers to produce.”iPhone” Approximately 220 million units this year. It’s the same amount as last year’s production. But the market estimate is around 240 million units, which is more than Apple expected as many believe there will be a big improvement in the “iPhone 14” that will be launched in September of this year

While the sales of smartphones at the beginning of this year are not very high.The aftermath of the highest inflation in a decade including the war in Ukraine and supply chain problems that have begun to emerge during the COVID-19 epidemic As a result, the production capacity of all brands of smartphones is reduced.

Strategy Analytics, a market survey firm, predicts that this year’s overall pictureSmartphone shipments will drop 2%. Another market research firm, TrendForce, expects that this yearSmartphone production will drop 2 times from the previous year.

Analysts at leading marketing firm IDC and Bloomberg Intelligence estimate that around 240 million iPhones will ship this year.

However, Apple declined to comment on forecasts as it could change due to economic conditions and supply constraints over the coming months.

Apple did not disclose production target numbers, andStop revealing the number of iPhone sales since 2019 But it still reports on iPhone sales by the amount.

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Previously, Apple had warned of supply problems that it wouldThat impacted about $4-8 million in sales for the quarter. Due to the lockdown from the COVID-19 epidemic in China, the production of equipment in China has stalled. In addition, consumer technology industry consumption is slowing down. as a result of higher cost of living both fuel energy and consumer products in daily life

The overall picture of the smartphone market this year is in a bad direction. Freight fell 11% in the first quarter of the year. This was the biggest decline since the outbreak of COVID-19 two years ago.

while Xiaomi Corp Chinese mobile operators which ranks third in smartphone sales in the world after Apple of the United States and Samsung South Korea’s earnings for the past quarter with the first drop in income

Apple is also trying to restore demand for products and devices from consumers.”Apple Ecosystem” that connects all Apple devices together, able to send information to each other quickly Convenient and easy at your fingertips including the stability of the operating system, whichD is a strength that other camps have not been able to follow. In addition, the price of the product is quite high compared to other brands. This gives Apple customers more economic stability.

In addition, formidable competitors such as Huawei Another Chinese giant Once the number 1 smartphone exporter, it’s no longer a formidable competitor. Because Huawei’s revenue has been declining for 6 consecutive quarters.

Moreover, Apple is preparing to stimulate consumer demand with the iPhone 14 that will be launched in September this year atIt is expected to come with a large facelift. with a new screen size that is bigger than before, new colors, and new functionsiPhone 13” last year’s edition slightly modified from iPhone 12

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In addition, Apple has recently launched “iPhone SE” The 3rd generation, the cheapest smartphone among all iPhones with 5G support forIt is an option for consumers with a limited budget.as well

Although China’s lockdown has had a huge impact on Apple this quarter, the company expects to be able to resolve the issue. A source told Bloomberg that Foxconn Technology Group Apple’s major iPhone maker has a factory in Zhengzhou. central china still able to continue production

Usually, the demand for smartphones in Q2 is already declining. This means that the impact of the lockdown will not be severe. And suppliers will try to fix insufficient capacity at the end of the year. With the increase in employment of workers during the peak demand holiday season. Until China returns to open the country and reopen full transport.

Linda Sui Senior Director of Strategy Analytics said: “Geopolitical issues component shortage inflation exchange rate volatility and lockdown will continue to affect the smartphone market in the first half of 2022 before the situation unraveled in the second half

source: Bloomberg

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