From “The Wandering Earth” to “The Wandering Earth 2”, the Qingdao Film and Television Foundation is maturing
Currently, “The Wandering Earth 2” is being screened across the country, and is being screened simultaneously in hundreds of theaters in North America, Australia, New Zealand and other countries. This science fiction film shows the production level of Chinese sci-fi films. Back in 2019, the release of “The Wandering Earth” brought its production base, Qingdao Oriental Movie Metropolis, into the public eye and attracted attention at home and abroad.
Since its opening in 2018, Qingdao Oriental Movie Metropolis has always been adhering to the vision of “Building a Technological Film Metropolis, Helping the Cultural Power” and its mission of “Leading the Film Industry and Telling Chinese Stories Well” . It has grown into a film and television foundation covering the entire industry chain of film and television production.
In addition to “The Wandering Earth”, several outstanding films such as “Assassination of Novelists” and “Lonely Walking on the Moon” have come out of the Oriental Movie Metropolis, constantly renewing the level of visual effects of domestic films. So far, the Qingdao film and television base where the Oriental Movie Metropolis is located has accumulated more than 800 film and television companies, received more than 300 crews, and sold more than 20 billion yuan in movie ticket properties. a national key film and television shooting center and film and television core park in Shandong Province.
International Benchmarking
Creating world-class film and television base facilities
Qingdao Oriental Movie Metropolis is located in the core urban area of Qingdao West Coast New Area, with a total investment of 50 billion yuan, and is benchmarked against international first class in the beginning of planning and construction. Among them, Oriental Metropolis Film and Television Industrial Park has 40 high-quality studios, 32 auxiliary workshops and 10,000 square meters of high-tech single studios, and has a first-class underwater production center and audio-visual center digital. .
Since its opening in 2018, the Oriental Metropolis Film and TV Industrial Park has continuously deepened the construction of “Digital Film Metropolis”, built a first-class domestic film and TV virtual production platform, and cooperated with Huawei Cloud to build a domestic flagship. film and television industrialization cloud platform to realize the work of “visual script” Shooting practice, has provided pre-action preview services for works such as “The Wandering Earth 2” and “Lonely Walking on the Moon”; collaborate with Yingmu Technology to introduce the micron -level high-precision face scanning system “Dome Light Field” independently developed by MARS Laboratory of Shanghai University of Science and Technology”, to improve the accuracy and efficiency of face digital modeling; to collaborate with ZREAL and 1:45 to introduce the third-generation LED virtual shooting system… In 2021, the Oriental Metropolis Film and Television Industrial Park will be selected as the film and television base of the governing unit of the China Film Association executive committee.
As an annex to a high-tech film and television industry park, Zangmashan Film and Television City covers a total area of about 500. It has built blocks with unique styles such as Shangzhou City, Europe and the United States City, Old Beijing, Old Shanghai and Old Qingdao. Can undertake costume plays. The shooting of film and television works such as period dramas and European and American dramas has formed a film and television industry development plan with “Lingshan Bay in the east and Tibetan Mashan in the west”.
Improve service
Build a full process film and television service system
In order to further improve the service level and build a full-process film and television service system, Qingdao West Coast New Area established the West Coast New Area Film and Television Industry Development Center, which specializes in film and television management services and provides considerate services and television. heartfelt services for film crews and film and television companies.
In terms of public services, the Film and Television Center coordinates with relevant provincial, municipal and district departments to open green channels, solve the list of more than 20 public service items for film and television, build an integrated service platform , creates a new a benchmark for “standard one and two zeros” of film and television services, and realizes Standardization of public services, zero messages for policy execution, and zero waiting for business processing.
Incentive measures have been successively introduced to support the healthy and stable development of the film and television industry, the film and television development policy of the entire industry chain, and the new Lingshan Bay “Talent Special Zone” policy, which have been superimposed with the policies of Shandong Province and Qingdao City to create “Qingdao Film and Television Highland Foundation” with policy services.
In terms of market-oriented services, Oriental Metropolis Film and Television Industrial Park has created a service brand of “the crew does not close work, and the service does not close”, improving the quality of service and service level continuously, and establish a service system that includes “outreach production, art production, film and TV equipment, raising, One-stop film and TV service platform that focuses on the market for the eight sectors a large service of group performance, catering, accommodation and vehicles.Between 2020 and 2022, the number of film crews introduced to the new area will increase steadily for three consecutive years.
branding
Holding a series of high quality film and television cultural activities
Qingdao Film and Television Foundation builds a platform with “film and television” as the fulcrum to gather and radiate related industries, making the film and television industry a new energy level for urban development. In recent years, the Qingdao Film and Television Foundation has successively held major film and television festivals such as the China Film Performing Arts Association Award Ceremony, the National Cinema Promotion Conference for Domestic Films, the SCO National Film Festival, and Qingdao Film and Television . Expo A high quality film and television exhibition and trading platform has been established.
Among them, the Qingdao Film and Television Expo has been successfully held for three sessions More than 3,500 domestic and foreign guests have attended the event A total of more than 100 5G high-tech video and film and television projects with a total investment of 32.5 billion yuan has been signed and implemented, The economic and social benefits of the park have been significantly improved.
Since 2022, the Qingdao Film and Television Foundation has strengthened the overall planning of film and television cultural tourism, and promoted the development of “Qingdao Film Tour” boutique tourism routes. Planning and hosting the Qingdao Starlight Island International Festival, Starlight Island Carnival and other film and television cultural tourism activities, Oriental Movie Metropolis held the first film and television Peng-BOX garden party, peak live hip-hop performances, and created new products that integrating film and tourism.
neck and throat
Nurturing the soil for the development of the film and television industry
Industrial development, talent is the most important. Qingdao Film and Television Foundation is actively developing higher education in film and television. The established Qingdao Film Academy is a film and television undergraduate university with more than 3,000 students. Building Oriental Film Metropolis Training Base Qingdao Film Academy, Tsinghua University Qingdao Art and Science Innovation Research Institute and other production-education integration centers, and deepen cooperation with hundreds of educational and scientific research institutions such as the Central Academy of Fine Arts to achieve two-way empowerment .
In addition to focusing on talent reserves, the Qingdao Film and Television Foundation has formed a good atmosphere driven by leading film and television companies in all links of the industrial chain and the coordinated development of small, medium-sized film and television companies and micro It attracts more than 60 film and TV variety show crews every year, and has many flagship projects, forming an industrial ecology Film and TV development environment with strong conservation and active and organized market players.
In 2023, Qingdao Film and Television Foundation will be better integrated in the overall development of the country, work hard and move forward bravely, further strengthen the entire industry chain system of film and television industrialization, strengthen communication brand, and promote the development of China’s film and television industry, tell Chinese stories and spread China well Voice, showing a credible, beautiful and respectful image of China to contribute to the strength of the Qingdao Film and Television Foundation.
Data source: Qingdao West Coast New Area Film and Television Industry Development Center
The People’s Daily
