“THIP” Show, the year 63 results, sales of more than 3 billion. Revealed this year, aiming to expand production capacity. Ready to penetrate the international market
Mrs. Pojanat Parinyapatpakorn Chief Executive Officer of Thantawan Industry Public Company Limited (THIP), an international quality packaging manufacturer and distributor, said in the year 2020 amidst the COVID-19 epidemic that affected demand in the first half of the year. 2020 to lower than normal But in the second half of the year, countries have adapted to the changing situation. As a result, orders from customers continued to return and found that the multi-use packaging line continued to be marketable after being used at home during the lockdown period. As customers pay more attention to hygiene As reflected in the 2020 operating results, good net profit was 347.8 million baht, an increase of 103.3 million baht or 42.2% compared to the same period of the previous year with net profit of 244.5 million baht and net profit per share. 4.35 baht per share, an increase from 2019 with net profit per share of 3.06 baht per share, while total revenue from sales was 3,196.7 million baht, an increase of 170.8 million baht or an increase of 5.6% from the previous year with total income. From sales of 3,025.9 million baht and gross margin of 23.52% per sales, increasing compared to the same period of the previous year at 19.87%, with an increase of 9.2% in the bag product group and the product Others, a 5.3% increase in demand from customers looking for a product that meets hygiene needs. In addition, the behavior that has more life in the house Together with the company Trying to expand the market base, especially new customers in America Make more orders and keep coming in. In addition, the company Have good cost management As a result of the decline in world raw material prices. And improving the production line for more efficiency
Ms. Potchanarat said that for the 2021 business plan, the company expects to still have a strong performance. From the ongoing orders from overseas And branding is an important strategy of the company. By promoting the company’s own brand (Own Brand) under the brand SUN to be more recognizable With many marketing channels, including Social Media, website www.sunmumshopping.com And various exhibitions To cover and reach target groups with various forms of consumption behavior.
“The key strategy of the company remains brand building. The company divides its brands into 3 main groups to reach consumers with different needs: 1. SUNMUM, a leader in mother and child products. Prepare a new phenomenon For the mother to take care of the baby With new innovations Meet the needs of modern mothers Which emphasizes the convenience in taking care of their children Both indoors and outdoors. 2.SUNECO STRAW portable drinking straw Create new products Meet the lifestyle needs of the New Normal era. Focus on cleanliness and hygiene in the use of personal equipment. To a reusable straw portable / green and 3. SUNBIN environmentally friendly waste bags. Made from 100% recycled materials, targeting hypermarkets such as Big C, Lotus, ”Mrs. Potchanat said. Focus on increasing convenience, easy to buy, and expanding online sales channels to other platforms such as Line @ Facebook Page, etc.In 2020, online channels grew by 300%, with the year 64 focusing on the full online marketplace. Targeting the New Normal Era of Consumer Behavior
Mrs. Pojanat said that In the first quarter of this year There will be a new product launch. In maternal and child products (SUN Mum & Baby) and plans to expand the market in Southeast Asia more The company is interested in expanding markets in Vietnam, Indonesia, the Philippines and India, and the company has recently set up a distributor office in that country. Including the United States and in the European zone After the trend of products in the mother and child group continued to expand This is also a factor supporting the growing demand for plastic packaging. At the same time, it will expand its production capacity by an additional 20% in order to meet the growing demand of overseas customers. Including supporting new customer marketing Support for long-term growth
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