American jewelry brand Tiffany & Co has unveiled campaign images for its latest collection, the ‘Tiffany Lock ROSÉ edition’. This special fine jewelry collection marks the first collaboration between Tiffany & Co and global brand ambassador Rosé from the beloved girl group Blackpink. The collection features redesigned jewelry in the form of a clasp from the Tiffany Lock Version collection, created with rose gold and adorned with pink sapphire using the pavé technique. The collection includes earrings, pendants, necklaces, and rings, with Tiffany & Co noting that pink sapphire is a rare color, as they select only 0.04 percent of the highest quality gems from the global market.
The campaign showcases Rosé herself wearing pieces from the ‘Tiffany Lock ROSÉ edition’ collection, which consists of lock-shaped jewelry crafted from rose gold and pink sapphire. Tiffany & Co has also revealed the symbolism behind the collection, stating that the Tiffany Lock is typically a symbol of the power of everlasting love, aligning perfectly with Rosé’s career aspirations as an artist. The 26-year-old musician has been the face of the lock-shaped jewelry since its initial launch in August 2022 and recently appeared in the Tiffany Lock campaign alongside other brand ambassadors such as Florence Pugh, Jimin from BTS, and Nancy Ajram. The campaign aims to promote the modern design of the jewelry as an iconic representation of the current era and to highlight its versatility in reflecting different identities.
The ‘Tiffany Lock ROSÉ edition’ collection signifies an exciting collaboration between Blackpink’s Rosé and Tiffany & Co, combining contemporary aesthetics with timeless elegance. With its unique combination of rose gold and pink sapphire, this collection is set to captivate jewelry enthusiasts who appreciate the craftsmanship and symbolism behind each piece. Tiffany & Co continues to solidify its position as a leading luxury jewelry brand, offering innovative designs that resonate with a diverse global audience.
1/3: Necklace pendant from the ‘Tiffany Lock ROSÉ edition’ collection, the first collaboration between Blackpink’s Rosé and Tiffany & Co.
2/3: A bracelet from the ‘Tiffany Lock ROSÉ edition’ collection, which is the first collaboration between Blackpink’s Rosé and Tiffany & Co.
3/3: Earrings from the ‘Tiffany Lock ROSÉ edition’ collection, the first collaboration between Blackpink’s Rosé and Tiffany & Co.
Photo: Courtesy of Tiffany & Co.
Long-standing American jewelery brand Tiffany & Co releases campaign images for its latest work ‘Tiffany Lock ROSÉ edition’, a special fine jewelery collection that collaborates with global brand ambassador Rosé from girl group Blackpink for the first time since then. officially work with the brand in 2021, which brings redesigned jewelry in the form of a clasp from the Tiffany Lock Version collection created with rose gold. Decorated with pink sapphire using the pavé technique. In the form of earrings, pendants, necklaces and rings, Tiffany & Co reveals that pink sapphire is the rarest colour. This is because the brand selects only 0.04 percent of the highest quality games from the global game market.
Blackpink’s Rosé wears pieces from the special ‘Tiffany Lock ROSÉ edition’ collection, lock-shaped jewelery crafted from rose gold and pink sapphire.
Tiffany & Co also revealed the meaning of the special jewelery collection, saying that the Tiffany Lock is usually a symbol of the power of endless love. which aligns with Rosé’s career goals as an artist. Furthermore, the 26-year-old female artist has been the face of the lock-shaped jewelery since its first campaign launch in August 2022, and she recently appeared in the Tiffany Lock campaign, along with brand ambassadors others like Florence Pugh, Jimin from BTS, and Nancy Ajram, to convey that the modern jewelery design is about to become one of the icons of the age. It can be worn to reflect a variety of identities. (Click to read more about Tiffany Lock’s latest campaign)
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Necklace pendant from the ‘Tiffany Lock ROSÉ edition’ collection, the first collaboration between Blackpink’s Rosé and Tiffany & Co.
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A bracelet from the ‘Tiffany Lock ROSÉ edition’ collection, which is the first collaboration between Blackpink’s Rosé and Tiffany & Co.
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Earrings from the ‘Tiffany Lock ROSÉ edition’ collection, the first collaboration between Blackpink’s Rosé and Tiffany & Co.
Photo: Courtesy of Tiffany & Co.
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