TikTok launched its e-commerce platform in the US

TikTok officially launched its e-commerce business in the United States after months of testing, according to a Tuesday blog post, as its Chinese owner ByteDance looks to capitalize on the social media app’s popularity.

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TikTok is offering online shopping through a series of features in its main app and hopes to replicate the success of PDD Holdings’ Asian platforms Shein and Temu.

The more than 150 million TikTok users in the United States You will now be able to watch videos and live streams with links to purchase items in your feed, as it offers tools to content creators, brands and marketers to create shoppable content.

New features include a store tab, where businesses can showcase their products with logistics and payments solutions powered by TikTok. The social media firm said it also integrated its shopping service with several third-party platforms such as Shopify, Salesforce, and Zendesk, among others.

TikTok’s online marketplace, which was reportedly in development in the United States since November, is available in countries including Thailand, Vietnam, Malaysia, the Philippines, Singapore and the United Kingdom.