Toshiba TV celebrates its 70th anniversary by holding a press conference on directions and business strategies in the Thai TV market in 2022. Moving forward to accept new challenges, bringing “Toshiba TV” The latest, state-of-the-art smart TVs It comes with REGZA technology, complete with superior picture and sound quality with cinematic quality. to expand the premium TV market share Set a sales target of 330 million baht at Chada Room, Siam Kempinski Hotel.
Mr.Jason Su, Assistant General Manager, International Operations Division TVS REGZA Corporation Japan revealed that “Although in the past An overview of the TV market in Thailand that is worth more than 30,000 million baht will be in a state of being quite saturated. and has an average growth rate of only 3% per year due to the contraction of the economic sector from the impact ofcrisisCOVID-19 within the country and the way of life of the people in the societyera “Mobile First” Stay connected to the Internet through the screen of your smartphone or tablet when outside and inside your home. but at the same time being “New Challenges” for TV manufacturers’ brands in order to drive the TV market to grow further. especially in the smart TV group which occupies the market share of 50% in Europe, America and Singapore while in Thailand is still
25% of the TV market value in Thailand, whichfrom the policy of opening the country and the determination of COVID-19 It is endemic this year.factorpositive for economic recovery including exports that are expected to expand continually in line with the global economy coupled withThe real estate market gradually recovered. and the expansion of urbanization (Urbanization)
These factors have a positive effect on “Toshiba TV” in reawakening consumer demand in the TV market. to serve as the center of happiness and entertainment in the family’s home with smart TVs that come with “innovations” that have evolved far Complete the perfection of pulling content on mobile phones or connecting to the Internet to watch on a large TV screen. with audio-visual technology REGZA which is an abbreviation for “Real Expression Guaranteed by amazing Architecture It represents Toshiba’s unwavering commitment to delivering only the best solutions. thus providing images with sharpness levels 4K and realistic sound as if in the cinema with high-end technology and many smart features making it more entertaining at a price that is worthwhile and easily accessible by this year Toshiba TV along with introducing new product line ups 6 model together”
side Mr. Tatsuhiro Nishioka, Image ManagerToshiba TV products, Toshiba TV Global TVS REGZA Corporation revealed that “Toshiba TV (Toshiba TV) First launched in the year1952 and always 70 Over the years, it has built a reputation as a leading global TV brand with many innovations and technologies that are first in the world and first in Japan. Recognized worldwide as a premium quality TV brand that comes with charm and unique Japanese style Simple but stylish Combining high craftsmanship and cutting-edge technology, Toshiba TV has created innovations to open up a whole new world of entertainment, such as a dual frame TV. (double-window) timed viewing (time-shift viewing) viewing 3 Dimensions without glasses (glasses-free 3D) and Ultra HD 4 K (UltraHD 4K) To deliver a cinematic home viewing experience, Toshiba TV strives to deliver the most immersive audio-visual experience with state-of-the-art technologies that create original content created by creators. Content intended to provide This is to provide customers with the most realistic and exciting viewing and sound experience possible in order to enhance everyone’s lives.
in the year2561 The global smart TV market is worth152.96 billion dollar and is expected to reach 288.71 Billions of dollars in the year2568 with a cumulative average growth rate 9.5% over the forecast period according to the survey results of Nielsen It also found that consumer behavior in the past There is a tendency to use smart TVs for a variety of purposes. Not just watching the news but also enjoy various streaming services from internet connection via TV. Moreover, the spreadbof the coronavirus-19 also makes it necessary for many people to work from home (Work from home : WFH) therefore relying on the TV screen to work and increased entertainment These changing use cases have contributed to the highest growth in the home entertainment market. This indicates that consumers expect high quality smart TVs. consistent with the philosophy Truth of Toshiba TV, which the word Truth is the quality that consumers want in the New Normal era (New Normal) with the quality of the Toshiba TV brand REGZA can grab market share to rank 1 in the Japanese market during January-March2565* Therefore, we are very confident that the new TVs we are launching today will meet the needs of the New Normal era.”
part Pongthep Sirisakulverot Senior Manager of TV Product Sales Department, TVS REGZA Corporation Thailand Office said “As the most important factor in choosing a new premium TV for top consumers, the number one priority is picture and sound quality. Followed by the look and design, brand and function of smart TVs. which is the advantage of Toshiba TV that uses picture technology REGZA Engine 4K PRO intelligent processing system Powerful, accurate image analysis Combined with quantum dot color technology (Quantum Dot) and the brightness adjustment system Full Array Local Dimming It also increases the sharpness of the picture even more with Toshiba’s smart system. AI Ultra Essential PQ Technology for the most realistic viewing experience with the system REGZA Engine that enhances the content image Full HD in all content such as TV showsDVD, Blu-ray and streaming to be as sharp as 4K A realistic listening experience is possible with audio technology. REGZA Power Audio Technology including REGZA Power Audio PRO+ accompanying Quad Passive REGZA bass woofer Delivering the most realistic and exciting sound REGZA Power Audio PRO installed Power Bass Booster powerful sound along with raising the level of entertainment Dolby Atmos and a surround sound experience like no other. which has been fine-tuned by a laboratory in Japan. to enhance both visual and audio entertainment as if watching in a movie theater under the look of a minimalist design but maintains a strong and durable structure with the design of vertical and horizontal lines in accordance with the living space blends perfectly with the surrounding environment and to celebrate the anniversary 70 This year, we expand the Toshiba TV line-up. This year, there are new models to 6 model” For 2022, there are six new Toshiba TVs: X990 Series, Z770 Series, M550 Series, C350 Series, V35 Series, and S25 Series.
Mr. Pongthep added that “Toshiba TV targets market share at 10% inside 5 year to drive to achieve both sales and market share goals We will implement marketing strategies that help drive purchases. with the launch of new products that meet the needs of consumers expanding sales channels Strengthen your brand and build better brand awareness through social media. including reviews by influencers and enhancing the strengths of the organization to be more widespread It also promotes sports marketing strategies. As a football sponsor FIFA World Cup 2022 official and celebrate the anniversary 70 year of Toshiba TV to reach the lifestyle of each target consumer group.”