Yesterday (20th), Universal Beijing Resort celebrated its one year anniversary. Tourists and fans from all over the country rushed to the scene to celebrate Universal Studios’ birthday together. Universal Beijing Resort released its annual experience insight report for the first time, recording countless amazing moments and analyzing tourists’ happy motions under the immersive theme park experience.
Yesterday morning, Universal Studios, which celebrated its first anniversary, was full of birthday celebration atmosphere. A reporter from Beijing Youth Daily saw in the scene that the birthday element flags on both sides of the Avenue of Stars were swaying in the wind, weaving a sea of blue and gold. The LED screen in the park displays the wonderful memories shared by tourists in the anniversary collection activity “The Story of the World is Started by Me”, which brings together the wonderful moments of thousands of tourists and Universal Beijing Resort in during the last year.
At 9:20 in the morning, Universal Studios Beijing welcomed the first batch of tourists. At 9:35, accompanied by the theme song This Is Universal of Beijing Universal Resort, 14 classic film characters and 62 actors gave a singing and dancing performance, which made people seem as if they were traveling to the filming location in one a second Joe Hoskin, Executive Vice President and General Manager of Universal Beijing Resort, along with tourism representatives, invited all tourists and team members to count down to celebrate the first anniversary.
On September 20, 2021, Universal Beijing Resort officially opened, bringing the world of film within reach and unveiling a new landmark for Beijing’s cultural tourism. On June 25, 2022, Universal Beijing Resort reopened after a brief closure, delivering its first summer peak operation and rekindling confidence in the recovery of the tourism industry. In the 10 months since the opening and operation of the park, Universal Beijing Resort has continued to renew the immersive fun, and continued to launch the first winter holiday themed experience, Universal Chinese New Year seasonal event, and Jurassic World Nublar Island “Dinosaur Travels” theme. Activities, Minions themed room at Universal Studios Hotel, etc., through refreshing themed performances, themed rooms, themed goods and catering, to bring tourists a “come often and always new” experience.
The annual experience insight report released yesterday shows that tourists entering the world of the film at Universal Beijing Resort, fully integrate into their roles under new identities such as “special agents”, “wizards” and “heroes”, having fun and waiting. During the last year, the “agents” have traveled 97,000 kilometers on the Decepticon roller coaster at the base of the Transformers, which is equivalent to two and a half circles around the Earth’s equator. Harry Potter and the Forbidden Journey, Jurassic World Adventures and Despicable Me Minions have become the most popular rides.
Ninety percent of the tourists surveyed expressed their desire to revisit the Universal Beijing Resort. Among them, two 96-year-old women became the oldest tourists to visit Universal Studios Beijing. Tourists holding “Winter and Spring Wandering Cards” and “Summer and Autumn Wandering Cards” have visited the park more than 17 times on average in the last 10 months. Over the past year, more than 13.8 million tourists have watched more than 68,000 performances and performances in the park, with a total length of 14,000 hours; tourists drank more than 1 million glasses of butterbeer at Universal Studios Beijing theme park, enjoyed 1 million minions ice creams, and tasted more than 100,000 hand-crafted milkshakes at Cool City Avenue Chocolate Shop and Delicious Feast Kitchen ; in one year, Beijing Universal Resort launched more than 3,400 themed products, On average, at least one new one is released every year. Day.
Behind the great experience, the hard work of the staff is inseparable. In order to create a safe and healthy destination environment for tourists, after the park closes every day, more than 220 staff will overhaul and maintain the riding equipment and various facilities, with thousands of detailed inspection procedures every day tourist security escort. Over the past year, the staff have cleaned and disinfected an area of more than 50 million square metres, equivalent to around 7,000 standard football pitches.
“Chinese consumers are increasingly demanding high-quality themed holiday experiences, which is what Universal Beijing Resort is dedicated to creating.” Joe Hoskin said that in the future Universal Studios will continue to bring more innovative themes Seasonal experiences and activities to create a high quality dream trip.
Photography / reporter Wei Tong
Yesterday (20th), Universal Beijing Resort celebrated its one year anniversary. Tourists and fans from all over the country rushed to the scene to celebrate Universal Studios’ birthday together. Universal Beijing Resort released its annual experience insight report for the first time, recording countless amazing moments and analyzing tourists’ happy motions under the immersive theme park experience.
Yesterday morning, Universal Studios, which celebrated its first anniversary, was full of birthday celebration atmosphere. A reporter from Beijing Youth Daily saw in the scene that the birthday element flags on both sides of the Avenue of Stars were swaying in the wind, weaving a sea of blue and gold. The LED screen in the park displays the wonderful memories shared by tourists in the anniversary collection activity “The Story of the World is Started by Me”, which brings together the wonderful moments of thousands of tourists and Universal Beijing Resort in during the last year.
At 9:20 in the morning, Universal Studios Beijing welcomed the first batch of tourists. At 9:35, accompanied by the theme song This Is Universal of Beijing Universal Resort, 14 classic film characters and 62 actors gave a singing and dancing performance, which made people seem as if they were traveling to the filming location in one a second Joe Hoskin, Executive Vice President and General Manager of Universal Beijing Resort, along with tourism representatives, invited all tourists and team members to count down to celebrate the first anniversary.
On September 20, 2021, Universal Beijing Resort officially opened, bringing the world of film within reach and unveiling a new landmark for Beijing’s cultural tourism. On June 25, 2022, Universal Beijing Resort reopened after a brief closure, delivering its first summer peak operation and rekindling confidence in the recovery of the tourism industry. In the 10 months since the opening and operation of the park, Universal Beijing Resort has continued to renew the immersive fun, and continued to launch the first winter holiday themed experience, Universal Chinese New Year seasonal event, and Jurassic World Nublar Island “Dinosaur Travels” theme. Activities, Minions themed room at Universal Studios Hotel, etc., through refreshing themed performances, themed rooms, themed goods and catering, to bring tourists a “come often and always new” experience.
The annual experience insight report released yesterday shows that tourists entering the world of the film at Universal Beijing Resort, fully integrate into their roles under new identities such as “special agents”, “wizards” and “heroes”, having fun and waiting. During the last year, the “agents” have traveled 97,000 kilometers on the Decepticon roller coaster at the base of the Transformers, which is equivalent to two and a half circles around the Earth’s equator. Harry Potter and the Forbidden Journey, Jurassic World Adventures and Despicable Me Minions have become the most popular rides.
Ninety percent of the tourists surveyed expressed their desire to revisit the Universal Beijing Resort. Among them, two 96-year-old women became the oldest tourists to visit Universal Studios Beijing. Tourists holding “Winter and Spring Wandering Cards” and “Summer and Autumn Wandering Cards” have visited the park more than 17 times on average in the last 10 months. Over the past year, more than 13.8 million tourists have watched more than 68,000 performances and performances in the park, with a total length of 14,000 hours; tourists drank more than 1 million glasses of butterbeer at Universal Studios Beijing theme park, enjoyed 1 million minions ice creams, and tasted more than 100,000 hand-crafted milkshakes at Cool City Avenue Chocolate Shop and Delicious Feast Kitchen ; in one year, Beijing Universal Resort launched more than 3,400 themed products, On average, at least one new one is released every year. Day.
Behind the great experience, the hard work of the staff is inseparable. In order to create a safe and healthy destination environment for tourists, after the park closes every day, more than 220 staff will overhaul and maintain the riding equipment and various facilities, with thousands of detailed inspection procedures every day tourist security escort. Over the past year, the staff have cleaned and disinfected an area of more than 50 million square metres, equivalent to around 7,000 standard football pitches.
“Chinese consumers are increasingly demanding high-quality themed holiday experiences, which is what Universal Beijing Resort is dedicated to creating.” Joe Hoskin said that in the future Universal Studios will continue to bring more innovative themes Seasonal experiences and activities to create a high quality dream trip.
Photography / reporter Wei Tong
