Original title: Using animation as a carrier to deliver positive value. Tencent Video Animation Festival creates a new goose-dimensional playground
Recently, 2021 Tencent Video Animation Festival was grandly held in Shenzhen. Integrating online and offline diversified forms, this animation festival not only brought an animation market gathering rich creative activities for animation fans, but also held the 2021 Tencent Video Animation Annual Conference with the theme of “creating a diverse future with a heart of love” , With the new and diversified “6+1” content layout, 104 new works were announced. Created with a branded animation festival, Tencent Video promotes the further upgrade of the national comic content ecology, leading users to experience the grand scene of the national comic in the immersive participation of “play + watch”.
Goose Dimension Amusement Park continues to be exciting and open to anime fans’ summer carnival
Integrating animation elements, creative exhibitions and creative games, this year’s Tencent Video Animation Festival brings users an animation market with strong interaction and welfare. Entering this anime IP carnival, anime enthusiasts can get the goose dimension mysterious gift by participating in the interactive challenge and collecting the seals, including Tencent Video and the seven major IPs to create the “Magic Dao Master”, the four major families cast pot confrontation, and “Under One” ·Leave a wish everywhere, such as seven levels, as well as fun challenges such as the maze composed of new fans. At the same time, the animation market has also set up Caochangdi Guoman supermarket and IP show field.Many brands that cooperate with Tencent Video Animation have also created personalized sections such as joint exhibitions and sales of IP peripherals, such as Mengniu×Madao Zushi, Master Kong, Wahaha × Douluo Dalu, Lenovo × Swallowing Stars, etc., provide users with more intimate communication opportunities with Guoman IP.
During the animation festival, the wonderful and constantly filed animation market created an interactive and communicative animation exchange camp for young people. Many animation fans came to the exhibition and participated in interaction after hearing the news. Take a photo with your favorite IP device. Combining different styles of animation IP elements for fresh “business”, Tencent Video extends the animation entertainment experience to offline with interesting and immersive interactive gameplay, allowing animation culture to break the dimensional wall and enter the lives of young users, bringing it closer It improves the distance between the content and the user, and brings multiple surprises to the user.
Over 100 new animation series gather to accompany the growth of young people with high-quality content
In addition to the creative and fun animation market, as a major part of this animation festival, the 2021 Tencent Video Animation Annual Conference will also be launched online on August 8. At the meeting, Tencent Video announced a total of 104 animation new episodes in three chapters, sequels, new works, and originals, attracting a large number of animation fans into the live broadcast room, with a peak of 1.87 million views. Not only that, with the appearance of major IPs in turn, hot topics such as #吴承恩第一个动漫像#, #一人下4短工组结#, #霸人动漫detail# and other hot topics have also been on the Weibo hot search list one after another. A number of related topics gained 81 hot searches on 22 platforms across the entire network.
While ensuring the quality of content with advanced technology and high-quality stories, this annual conference continued Tencent Video’s attitude of accompany the growth of young people with positive energy content. Among the 29 sequels, the highly anticipated head IPs such as “Douluo Dalu” and “Fights Break Sphere”, and the series of new benchmarks in categories such as “Song of Pillow Swordsman Season 2” and “Consider Thinking Season 2” are serialized Development is in continuous progress. These high-quality content with diverse themes deeply conform to user preferences, and will continue to achieve spiritual resonance and value recognition with young people with the core of positive energy. At the same time, it reflects Tencent Video’s emphasis on long-term IP development.
Under the new “6+1” content layout, “6” covers six categories, including chivalrous rivers and lakes, mysterious adventures, flash youth, passionate heroes, happy decompression, and science fiction stars. “Dragons”, “Lord of Mysteries” and “Katto”, there are also “Left Hand Basket” and “Zhangtian” showing youthful blood, as well as rare official animation works from martial arts classics “Jin Yong Series-Swordsman” and “Peerless Doubles” Pride, adapted from Chinese cartoonist Xu Xianzhe’s hardcore martial arts comic “Dartman”, etc.
“1” gathers a series of stylized original works with strong Chinese flavor in the category of “dream paradise”. In this category, the highly recognizable national style animation “Linglong Mountain” and the original ink-style animation short film “White Moon” not only integrate traditional cultural elements in content and subject matter, but also fully demonstrate the artistic style. Chinese style and ancient charm. With excellent traditional culture as the foundation and young voice as the way of expression, Tencent Video is making greater use of the cultural carrying capacity and youth influence of animation, and continuously strengthening the cultural self-confidence of the younger generation.
Not only that, Tencent Video actively assumes the industry responsibility of cultivating animation talents, and the first “China Youth Animation Director Support Program” jointly initiated by multiple forces also announced the phased results at the meeting. Since its launch in May this year, the program has attracted the participation and support of 1,000+ animators, solicited many outstanding works, and will continue to accumulate outstanding creative power for the Chinese animation industry.
As the leading platform in the national comics industry, Tencent Video is based on excellent traditional culture and is committed to telling Chinese stories and creating domestic animation with Chinese characteristics. With high-quality, high-value new content and creative and rich interactive gameplay, Tencent Video has built a comprehensive animation festival that integrates new releases, interactive games, and peripheral exhibitions. It uses a diversified IP reserve as a whole. The accelerated development of Guoman provides confidence and motivation, and further amplifies the convergence effect under the closed-loop ecology of the IP industry chain. In the future, Tencent Video will also continue to deepen its layout in the upstream and downstream of the animation industry, continue to support outstanding talents, continuously incubate high-quality content, and give full play to the value of IP. The comic industry is booming.
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