Variety commercials in the post-epidemic era: Season 2 of “Meng Tan Tan Case” and the brand co-create with the brand to accompany users to decompress and accompany users – Qianlong.com.cn

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Source title: Variety commercials in the post-epidemic era: The second season of “Meng Detective Detective Case” and the brand co-create to accompany users to joyfully decompress

“Your husband Xia Donghai gave you a birthday cake, which is made from the children’s favorite Cholez V-cone. I wish you a happy birthday.” IP reasoning joy decompression reality show “Meng Detective Detective Case” The second season was launched on May 27, and the exclusive title dealer Qiao Lezi made a full sense of existence in it. Not only did it surprise Liu Mei (played by Song Dandan) with the “identity” of the birthday cake, but its products Qixuan also Become the ice cream shared by the audience in the play.

In the scene of “Family with Children”, the first episode of the second season of “Cute Detective”

Xia Donghai’s birthday cake for Liu Meiding was made by the brand Qolaiz small V tube

As one of the IPs of iQIYI fans’ comprehensive season, the second season of “Meng Tan Tan Case” has been newly upgraded, focusing on the slogan of “emo goodbye, Moe Tan hi”, in the form of family fun, to strengthen the decompression and healing effects . When the trend of entertainment is combined with emotional pain points, the second season of “Cute Detective” also has a strong appeal at the commercial level. , industry sponsors Tencel Group® Red Bull® vitamin flavored beverages, designated products Gujiajiajia, reasoning help Guan Variety Detective APP and many other brands and programs have reached cooperation.

Following the core of “Happy Decompression” in the second season of “Meng Tan Tan Case”, brand products are transformed into props and integrated into the plot. For example, the Meng Detective family tastes the joules while reasoning, matches the scene of the house, and brings a cool and refreshing visual effect in hot summer; Brand-related issues such as “taste” can be obtained high-level clues, and brand information can be directly conveyed to the audience under the promotion of the game link.

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The classic film and television IPs such as “Family with Children”, “The Pretender” and “Meteor Garden” in this season’s program also provide brands with diversified and scene-based marketing space, and realize functional value in different “feeling killing” atmospheres Maximize presentation with emotional value.

In the post-epidemic era, audiences have a higher demand for the emotional value of film and television drama series. People are eager to relax for a moment in the simple and direct joy, so as to devote themselves to life more actively and calmly. From the second season of “Meng Detective Detective” to “Let’s Camp Together” and “MBTI Social Experiment Project”, variety show IPs based on popular social activities and lifestyles among young groups can better satisfy the audience’s decompression and Emotional needs for happiness. The second season of “Meng Tan Tan Case” brings together many classic IPs that do not step on thunder, allowing the brand to set up through story scenes and game links, while bringing joy to users, brand information can effectively “plant grass”.

“Your husband Xia Donghai gave you a birthday cake, which is made from the children’s favorite Cholez V-cone. I wish you a happy birthday.” IP reasoning joy decompression reality show “Meng Detective Detective Case” The second season was launched on May 27, and the exclusive title dealer Qiao Lezi made a full sense of existence in it. Not only did it surprise Liu Mei (played by Song Dandan) with the “identity” of the birthday cake, but its products Qixuan also Become the ice cream shared by the audience in the play.

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In the scene of “Family with Children”, the first episode of the second season of “Cute Detective”

Xia Donghai’s birthday cake for Liu Meiding was made by the brand Qolaiz small V tube

As one of the IPs of iQIYI fans’ comprehensive season, the second season of “Meng Tan Tan Case” has been newly upgraded, focusing on the slogan of “emo goodbye, Moe Tan hi”, in the form of family fun, to strengthen the decompression and healing effects . When the trend of entertainment is combined with emotional pain points, the second season of “Cute Detective” also has a strong appeal at the commercial level. , industry sponsors Tencel Group® Red Bull® vitamin flavored beverages, designated products Gujiajiajia, reasoning help Guan Variety Detective APP and many other brands and programs have reached cooperation.

Following the core of “Happy Decompression” in the second season of “Meng Tan Tan Case”, brand products are transformed into props and integrated into the plot. For example, the Meng Detective family tastes the joules while reasoning, matches the scene of the house, and brings a cool and refreshing visual effect in hot summer; Brand-related issues such as “taste” can be obtained high-level clues, and brand information can be directly conveyed to the audience under the promotion of the game link.

The classic film and television IPs such as “Family with Children”, “The Pretender” and “Meteor Garden” in this season’s program also provide brands with diversified and scene-based marketing space, and realize functional value in different “feeling killing” atmospheres Maximize presentation with emotional value.

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In the post-epidemic era, audiences have a higher demand for the emotional value of film and television drama series. People are eager to relax for a moment in the simple and direct joy, so as to devote themselves to life more actively and calmly. From the second season of “Meng Detective Detective” to “Let’s Camp Together” and “MBTI Social Experiment Project”, variety show IPs based on popular social activities and lifestyles among young groups can better satisfy the audience’s decompression and Emotional needs for happiness. The second season of “Meng Tan Tan Case” brings together many classic IPs that do not step on thunder, allowing the brand to set up through story scenes and game links, while bringing joy to users, brand information can effectively “plant grass”.

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