Volvo Motors Korea released a new commercial for its flagship sedan S90 starring actor Kim Shin-rok on the 2nd.
The advert released this time was produced with a focus on the S90’s slogan, ‘true luxury’. It features a subtle and elegant design, a sound system that provides new inspiration, and smart connectivity to let you know the true luxury of the S90.
The actor Kim Shin-rok, who was chosen as the advertising model this time, performed passionately in the Netflix drama ‘Hell’ and in the JTBC drama ‘The youngest son of a conglomerate family’. The unique atmosphere and intelligence are evaluated to match the image of the Volvo S90.
Volvo Cars Korea released a new commercial for the S90 starring actor Kim Shin-rok.[사진=볼보코리아]
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Volvo Korea will hold an S90 test drive event in showrooms across the country along with the release of new advertisements. Shinsegae gift certificates will be provided to all customers who apply for a test drive online by the 31st of this month, visit the showroom by the 14th of the next month, and complete the test drive .
Lee Man-sik, executive director of sales and marketing at Volvo Cars Korea, said, “Through the S90 commercial with actor Kim Shin-rok, we wanted to convey the message that the true luxury that Volvo Motors pursues is ‘ valuable and frustrating experience. dignity itself’,” he said
The S90 is Volvo’s flagship sedan model. Targeting the E-segment market based on Swedish luxury. It has a spacious space with a length of more than 5m, various advanced safety specifications, an eco-friendly powertrain, and smart digital connectivity. Last year, 4361 units of the S90 were sold. This is around 30% of Volvo’s domestic sales.
Reporter Woo Soo-yeon yesim@asiae.co.kr
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